Manager, Earned & Shared Media

Responsibilities

• Lead earned and shared media campaigns across assigned brands, including media relations, influencer programs, creator partnerships, podcasts, co-marketing activations, and real-time cultural opportunities.
• Develop and review press releases, pitches, FAQs, talking points, creator briefs, and other campaign materials.
• Build relationships with journalists, editors, creators, talent, agencies, and media partners.
• Own influencer campaigns from talent identification and vetting through contracting, briefing, content approval, posting, and performance reporting.
• Evaluate talent using audience demographics, engagement, brand affinity, content quality, and brand-safety considerations.
• Maintain appropriate FTC disclosure, brand-safety, legal, and quality standards across creator partnerships.
• Coordinate content, campaign calendars, timelines, budgets, purchase orders, invoices, and deliverables across internal and external partners.
• Monitor cultural trends, social listening, competitive activity, platform changes, and shifts in the creator and media landscape to identify relevant opportunities.
• Track earned and shared media KPIs, develop campaign recaps, and connect results to business and brand objectives.
• Conduct post-campaign analysis and apply learnings to future programs, quarterly business reviews, and annual planning.

Requirements

• 5+ years of relevant experience in earned media, public relations, influencer marketing, communications, integrated brand marketing, or a related field. This aligns with the Career Level S50 Manager standard.
• Hands-on experience managing end-to-end influencer or creator campaigns, including talent selection, briefing, content review, and performance reporting.
• Working knowledge of media pitching, press release development, media-list management, and coverage tracking.
• Experience managing agencies, vendors, budgets, contracts, timelines, and multiple concurrent campaigns.
• Proficiency with influencer platforms, media-monitoring tools, or social-listening solutions.
• Strong project management, writing, communication, and cross-functional collaboration skills.
• Familiarity with FTC influencer disclosure requirements, brand-safety standards, and the PESO model.
• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field preferred.
• An equivalent combination of education and relevant experience will be considered.

Benefits

• At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health.
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match.
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable.
• Growth & Development: Career development programs, learning opportunities, and internal mobility.
• Benefits may vary based on role, location, and eligibility