Manager, E-Retail Media

Responsibilities

• The E-Retail Media Manager will lead the development, execution, and optimization of e-retail media strategies across key online retail partners for Parfums Christian Dior, in partnership with retail account teams. This role is responsible for driving brand visibility, consumer engagement, conversion, and return on media investment across retailer platforms, while ensuring alignment with Dior’s brand positioning, commercial priorities, and broader omnichannel media and content strategy.
• Strategy & Planning
• - Develop and execute e-retail media plans across key retail partners, including Sephora, Ulta, Macy’s, and Nordstrom.
• - Build testing roadmaps and learning agendas to continuously improve campaign effectiveness, audience strategy, media efficiency, content effectiveness, and full-funnel performance.
• - Ensure local activations reflect Dior priorities, product launch moments, and broader omnichannel media and content strategy.
• Campaign Management & Execution
• - Manage campaigns end-to-end, including briefing, planning, launch, optimization, pacing, reporting, and post-campaign analysis, ensuring excellence in execution across all retail media touchpoints.
• - Monitor and manage budgets across multiple US retailer accounts, ensuring accurate tracking, pacing, forecasting, and reporting.
• Performance & Analytics
• - Drive performance against core KPIs including ROAS, sell-out, share of search, PDP traffic, conversion, new-to-brand acquisition, visibility, and ranking.

Requirements

• - 5-7 years of experience in digital media, retail media, or performance marketing, ideally within luxury, prestige beauty, fashion, or CPG.
• - Strong experience managing campaigns across retail media networks and/or digital and performance media platforms.
• - Hands-on knowledge of paid social, search, onsite display, video, and programmatic activation.
• - Familiarity with retailer media ecosystems and self-service and/or managed-service buying models.
• - Strong analytical skills with the ability to interpret performance data and translate insights into strategic recommendations.
• - Experience managing and optimizing against KPIs such as ROAS, sell-out, share of search, PDP traffic, conversion, and new-to-brand acquisition.
• - Advanced proficiency in Excel and strong command of PowerPoint.
• - Experience working cross-functionally with brand marketing, sales, PR, content and retailers/agency teams.
• - Strong communication and presentation skills, with the ability to influence stakeholders across multiple levels.
• - Ability to manage multiple priorities in a fast-paced environment with a high level of ownership, precision, and attention to detail.

Preferred

• - Understanding of the US luxury beauty consumer journey and the role of media & retail media within a premium brand ecosystem.
• - Experience working with key beauty retailers such as Sephora, Ulta, Macy’s and Nordstrom.
• - Sensitivity to brand image and storytelling, with the ability to balance performance objectives and Maison equity.
• - Passion for digital innovation, e-commerce and data acceleration, and the evolving retail media landscape.