Responsibilities

• Develop data-driven digital media plans directly linked to achieving specific campaign objectives in national and local markets
• Confidently make activation and campaign set up recommendations based on historical performance, industry best practices, and individual client needs
• Evaluate media vendor proposals, allocate budgets across vendors, and negotiate pricing
• Meet with sales representatives and vendors to keep abreast of industry trends, new media solutions, and marketplace conditions
• Communicate pertinent market information to interagency teams as necessary
• Oversee activation of all digital and social campaigns within client media specifications by the assigned deadlines to ensure campaign launch dates are met
• Maintain accurate records of buys, budgets, revisions, credits, etc.
• Monitor campaign delivery to meet budget requirements, impression delivery, achievement of client-specific KPIs
• Recommend performance-led optimizations to improve campaign efficiency, engagement and conversions
• Collaborate with Analytics to provide tracking reports and post-buy delivery analyses

Requirements

• 3-5 years of experience in a digital media role
• Must have digital ad operations expertise inclusive of campaign set up, appending UTMs, campaign QA, taxonomy, tracking and mapping
• Knowledge of the digital marketing landscape inclusive of social, site direct and programmatic
• Analytical thinking and the ability to work with numbers
• Ability to write clearly and concisely and present orally in an articulate and confident manner
• Exceptional organization skills and attention to detail while juggling multiple tasks
• Ability to work as part of a team