Manager, Digital Media - Social Media Strategy

New York City, NY (On-site)

$96K/yr – $186K/yrSenior LevelFull time

Posted 7 days ago

Job Summary

Own the strategy and execution of organic social for VIZIO and WatchFree+; manage calendars, agencies, reporting, governance, and cross-functional collaboration to deliver campaigns aligned with KPIs.

  • Lead strategy and execution of organic social across channels
  • Manage calendars, agencies, and governance
  • Develop reporting and cross-functional collaboration

Job Description

Responsibilities

  • Lead the strategy and execution of organic social media across VIZIO and WatchFree+ social channels.
  • Own social content calendars, ensuring a consistent brand presence and timely execution of marketing priorities.
  • Manage social agency partners, including briefing, content approvals, deliverables, and performance expectations.
  • Develop reporting frameworks and analyze performance across channels, providing actionable recommendations aligned with business KPIs.
  • Maintain social governance, platform best practices, approval workflows, and compliance requirements.
  • Collaborate with cross-functional teams and external partners to ensure campaign delivery meets strategic goals.
  • Partner closely with Walmart Brand Social team to align priorities, governance, and process.
  • Guide content agency responsible for creating, editing, publishing, and optimizing platform-specific, audience-focused content across social channels.

Requirements

  • Bachelor's degree in Business, Finance, Computer Science, or related field OR 2 years’ experience in project management, business, operations, or related area.
  • Proven expertise managing social media strategies for consumer-facing brands, with experience within entertainment, media, technology, retail, or related industries preferred.
  • Strong understanding of social media platforms, emerging trends, audience behaviors, and platform-specific best practices, with the ability to translate insights into impactful content and channel strategies.
  • Strong analytical, communication, and project management skills with a highly organized, detail-oriented approach.
  • Ability to collaborate effectively across cross-functional teams including marketing, product, and technology partners.
  • Excellent communication and relationship-building skills to manage internal and external stakeholders.
  • Commitment to process improvement and adherence to digital marketing workflows and systems.

Preferred

  • Masters: Business
  • Six Sigma - Certification
  • Digital marketing (for example, affiliate marketing, display advertising), Working with a cross-functional team

Benefits

  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
  • The amount you receive depends on your job classification and length of employment.
  • It will meet or exceed the requirements of paid sick leave laws, where applicable.
  • For information about PTO, see https://one.walmart.com/notices.
  • Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor degrees, including English Language Learning and short-form certificates.
  • Tuition, books, and fees are completely paid for by Walmart.
VIZIO logo

VIZIO

2.5 Glassdoor

Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of television through our integrated platform of cutting-edge Smart TVs and powerful SmartCastTM operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to target and dynamically serve ads.We’re always looking for promising talent with a love of all things entertainment to join our team.Interested in a career at VIZIO? Join us: VIZIO.com/careersFollow us! Facebook.com/VIZIOCareers

Founded in 2002
Irvine, California, USA
1.1K employees (114 in marketing)
25% recommend to a friend
32% CEO approval

Salaries

Posted range

$96K/yr – $186K/yr

Taken straight from the job posting.

Social Media median pay in the United States

$78K/yr

Most earn $64K to $100K. Based on 3,991 salaries, including bonus and equity.

See all VIZIO salaries

Traffic Signals

Monthly Visitors
1.8M
Traffic Source Mix
Search
49.6%
Direct
43.1%
Referral
5.1%
Social
1.3%
Paid
0.7%

Headcount Trend

Current headcount: ~1.1K

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Manager, Digital Media - Social Media Strategy

VIZIO · New York City, NY · On-site