Responsibilities

• Drive demand by designing and executing full-funnel digital marketing programs exercising independent judgment to grow our brands using sponsored product, display, brand advertising and other platform-specific tools across multiple online marketplaces including, for example, Amazon, Walmart, Instacart and Target.
• Evaluate and validate data sources, analytical tools, and methodologies used to measure marketplace and campaign performance, interpret results and implement data-driven improvements for campaign effectiveness. Including bid adjustments, A/B testing and audience refinements.
• Review the work and coach junior team members to build team expertise.
• Lead, develop and maintain dashboards and automated reporting tracking key performance indicators, including return on ad spend, cost per click, click-through rate, conversion rate, revenue and revenue attribution metrics.
• Configure and optimize DSP campaigns, including audience segmentation, bid strategy, and inventory targeting, to drive performance and reach.
• Partner with brand and agency creative teams for data-driven custom display ad assets.
• Collaborate with the sales team to develop strategic approaches for engaging smaller/emerging retail media networks (RMNs), identifying growth opportunities and tailoring partnership strategies to maximize incremental reach and performance.

Requirements

• At least 5 years experience with hands-on digital marketing for Amazon, DTC, Instacart, Walmart and other retail media networks.
• Bachelors degree in data science or marketing. MBA or MS preferred.
• Comprehensive knowledge of the Amazon ecosystem, Amazon Ads and Amazon DSP platform and other Retail Media Networks in the US Grocery Sector such as Walmart Connect, Roundell, MAP, Carrot Ads and Criteo.
• Profeciency in analytics and reporting tools including Amazon Marketing Cloud (AMC) and Google Analytics. Proficient in cloud-based SQL programming and data mining.
• Strong analytical skills and an ability to use data to formulate data driven decisions.
• CPG, specifically food and beverage experience is desirable.
• Deep understanding and direct hands-on experience with backend campaign optimization including audience targeting, bidding strategies and reporting capabilties with proven success in driving scalable campaigns whilst achieving financial KPIs.

Preferred

• MBA or MS preferred
• CPG, specifically food and beverage experience is desirable

Benefits

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
• 24/7 online physician consultations
• virtual mental health resources
• life coaching
• engaging employee community groups
• cash rewards for healthy habits and fitness reimbursements
• library of on-demand fitness videos
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.