Manager, Digital Marketing and Platforms

Bedford, MA (On-site)

$110K/yr – $140K/yrManager8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own a single, global digital strategy that unifies platforms, accelerates adoption, and proves impact across web, CRM, and content systems.

  • Growth Infrastructure: Establish global measurement, governance, and a test-and-learn framework to enable scalable digital programs.
  • Platform Ownership: Drive evolution of Drupal, HubSpot, HighSpot, and Salesforce with a consistent UX and cross-regional adoption.
  • Performance and Delivery: Monitor multi-channel performance, optimize budgets, and ensure high-quality execution at scale across marketing, affiliates, and communications.

Job Description

Own a single, global digital strategy that unifies platforms, accelerates adoption, and proves impact across web, CRM, and content systems.

  • Growth Infrastructure: Establish global measurement, governance, and a test-and-learn framework to enable scalable digital programs.
  • Platform Ownership: Drive evolution of Drupal, HubSpot, HighSpot, and Salesforce with a consistent UX and cross-regional adoption.
  • Performance and Delivery: Monitor multi-channel performance, optimize budgets, and ensure high-quality execution at scale across marketing, affiliates, and communications.
Werfen logo

Werfen

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain.We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant.We operate directly in 30 countries, and in more than 100 territories through distributors. Our headquarters are in Barcelona, Spain and our Technology Centers are located in the United States and Europe. Worldwide sales in 2024 were almost € 2.2 billion and our workforce is 7,000 strong.

Founded in 1966
L'Hospitalet de Llobregat, Catalonia, ESP
6.5K employees (167 in marketing)