MANAGER, DIGITAL MARKETING

Responsibilities

• Own the strategy, planning, execution, and optimization of Paid Social and Paid Search programs.
• Develop channel strategies that support revenue, traffic, new customer acquisition, ROAS, and overall ecommerce profitability goals.
• Manage ongoing campaign optimization across platforms including Google, Meta, TikTok, and other relevant paid media channels.
• Analyze performance by channel, campaign, audience, product, creative, and customer segment to identify opportunities for growth.
• Partner with Creative and Ecommerce teams to develop high-performing paid media creative, landing pages, offers, and product experiences.
• Develop and manage a structured testing roadmap across audiences, creative, bidding, placements, and landing experiences.
• Stay current on evolving paid media platforms, privacy changes, attribution methodologies, audience targeting capabilities, and industry best practices.
• Identify opportunities to test new channels, audiences, creative formats, and bidding strategies.

Requirements

• 6+ years of digital marketing experience, preferably within ecommerce and consumer/apparel brands.
• Strong hands-on experience managing Paid Social and Paid Search.
• Demonstrated experience managing significant digital media budgets.
• Strong understanding of performance marketing metrics including ROAS, CAC/CPA, CVR, CTR, CPC, AOV, LTV, new customer acquisition, and profitability.
• Exceptional analytical and reporting skills, with the ability to turn data into actionable business recommendations.
• Proven experience managing external agencies and holding partners accountable for performance.
• Strong budget management, forecasting, and financial planning skills.
• Experience with platforms such as Google Ads, Meta Ads Manager, Google Analytics/GA4, and reporting/BI tools.
• Strong Excel/Google Sheets skills; experience with dashboards and data visualization tools preferred.
• Excellent communication and presentation skills, with the ability to confidently present performance and recommendations to senior leadership.

Benefits

• Competitive Health Benefits (Medical, Dental & Vision)
• Employer HSA Contribution
• 401K Match
• Employee Assistance Program
• Hybrid Work Schedule (Corporate)
• Business Casual Attire
• Wellness Initiatives
• 30% Associate Merchandise Discount Across our Family of Brands
• Employee Discount on Travel, Cell Phone Plans and More
• Generous Paid Time Off Program