Manager – Digital Marketing - 0034826

Responsibilities

• The Digital Marketing Manager is responsible for maintaining and developing our digital tools and platforms to most effectively obtain leads and candidates.
• The Digital Marketing Manager maintains the tools we use to communicate directly with our associates and clients, with a primary focus on HubSpot CRM and marketing automation platforms.
• Measure progress and results (KPIs) of key initiatives and tools, including marketing technology and the adoption/usage of marketing tools.
• Drive adoption of Digital Marketing tools within the brands.
• Identify trends with marketing tools and initiatives, discuss outcomes and report results to the leadership team. Leverage analysis and insights gathered to contribute to optimizing our marketing strategies.
• Continually monitor market and investigate, review and provide recommendations on new resources.
• Manage and optimize HubSpot CRM, including workflows, lead scoring, reporting, segmentation, and lifecycle management.
• Collaboration and Strategy Development
• Each day, you will work closely with marketing teams to assess current digital marketing strategies and identify improvements. You'll be responsible for evaluating performance metrics and discussing with leadership how to best leverage digital tools to meet business objectives. You'll also review the adoption and performance of existing marketing platforms and propose enhancements to drive better engagement.
• Campaign and Tool Management

Requirements

• 5+ years of professional experience in digital marketing.
• Knowledge of general marketing principles, tactics and best practices.
• Experience autonomously managing marketing projects and/or programs.
• Current HubSpot CRM and/or HubSpot Marketing Software Certification required.
• Experience administering HubSpot CRM, including workflows, email marketing, reporting, segmentation, and automation.