Dealer Advisor - Digital Marketing

Responsibilities

• Support and train dealers and regional teams on digital marketing products, services, and best practices.
• Stay current on emerging digital trends and ensure dealer alignment with approved program offerings.
• Analyze and report on digital performance metrics to identify growth opportunities at both the dealer and regional levels.
• Communicate cross‑tier program benefits to help dealers optimize participation and results.
• Educate dealers on effective digital marketing strategies and best practices.
• Work with dealers to diagnose and resolve digital marketing challenges.
• Provide guidance on OEM digital systems, processes, and lead management best practices.

Requirements

• 3+ years working in the automotive industry
• General understanding in the areas of automotive digital marketing, websites, digital advertising, leads, CRM, marketing analytics, ROI, etc.
• Understanding and or experience working with Dealers or Dealer groups on digital marketing programs, consulting or executing campaigns
• Engaging personality with the ability to connect with a diverse range of people.
• Self-starter with ability to manage multiple projects.
• Ability to lead internal and external meetings and be an articulate and active participant, ensuring the discussion stays on track.
• Ability to deliver instructions in a clear and concise manner, providing the proper materials and documentation when necessary.
• Excellent verbal and written communication skills and confident with group presentations.
• Identify risk and work with other leaders and internal groups to resolve conflict.
• Superior analytical and organizational skills and demonstrated ability to pay attention to details.

Benefits

• Eligible employees may participate in medical, dental, vision, disability, life insurance, retirement savings programs, paid time off, wellness programs, and other company-sponsored benefits. Benefits vary by country and employment status.