Digital Marketer
Pacific Health Group
District of Columbia, USA (Remote)
$70K/yr - $79K/yrIn-houseFull-timeMid level3+ years exp.
11 hrs ago
Digital Marketing Specialist
USA (Unknown)
$72K/yr – $78K/yrMid Level2+ years expFull time
Posted 1 hr ago
Job Summary
Own end to end paid media and SEO initiatives, from keyword research and ad copy to conversion tracking and ROI reporting, while coordinating with Sales, Product, and Management to align with business goals.
- Lead Google Ads, paid social, and SEO activities to drive ROAS
- Translate data into actionable optimization and reporting
Job Description
Responsibilities
- Manage and optimize Google Ads campaigns, including keyword research, ad copy, bidding strategies, and budget allocation
- Plan, launch, and manage paid social campaigns across platforms such as Facebook, Instagram, and LinkedIn
- Develop audience targeting and retargeting strategies for paid search and social
- Create and test ad variations, creative, and landing pages to improve conversion rates and lower cost per acquisition
- Develop and execute SEO strategies, including on-page optimization, technical SEO, and content recommendations
- Set up and maintain conversion tracking using Google Analytics 4, Google Tag Manager, and platform pixels
- Monitor campaign performance and adjust spend to maximize return on ad spend
- Prepare monthly reports on traffic, rankings, conversions, and ROI with clear recommendations
- Collaborate with sales, product, and management teams to align campaigns with business goals
- Stay current on Google algorithm updates and changes to ad platforms
Requirements
- Bachelor's degree in marketing, communications, business, or related field, or equivalent experience
- 2+ years of hands-on experience managing Google Ads campaigns
- Experience running paid social campaigns through Meta Ads Manager and/or LinkedIn Campaign Manager
- Proven SEO experience with measurable improvements in rankings or organic traffic
- Working knowledge of Google Analytics 4, Search Console, and Tag Manager
- Ability to turn data into action
- Ability to work both independently and as part of a team
- Google Ads or Meta Blueprint certification is a plus, but not required
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Paid time off
- Vision insurance
Salaries
Posted range
$72K/yr – $78K/yr
Taken straight from the job posting.
Digital Marketing median pay in the United States
Most pay falls between $66K and $105K. Based on 1,230 salaries.
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