Manager, Digital Analytics - Marketing Integrations

New York City, NY (Hybrid)

$130K/yr – $177K/yrManager7+ years expFull time

Posted 7 days ago

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Job Summary

Own the digital analytics program across marketing and media, translating strategies into measurable instrumentation and scalable deployments.

Lead global delivery and cross-functional partnerships
Own analytics stack including Adobe Analytics, Launch, AEP, and CJA

Job Description

Responsibilities

Serve as the single accountable owner for digital analytics across marketing and media integrations
Act as the primary liaison to Marketing, Media, and Growth teams, ensuring campaign strategies are translated into clear, scalable measurement and instrumentation plans
Define and evolve data capture requirements to support paid media, lifecycle marketing, attribution, and personalization use cases
Partner with implementation teams (internal + external) to translate business needs into technical execution, ensuring accuracy and consistency
Own decision-making related to production health, release risk, and issue resolution, including overseeing urgent fixes or rollbacks as needed
Lead and oversee execution through a global delivery model (including BLR team), ensuring quality, prioritization, and accountability across all workstreams
Own and evolve marketing analytics strategy and implementation across: Adobe Web SDK and App SDK, Adobe Tags (Adobe Launch) and Adobe Data Collection, Adobe Analytics, Adobe Experience Platform (AEP), and Customer Journey Analytics (CJA), Adobe Edge Network and Real-Time CDP event forwarding
Maintain deep expertise in libraries, dependencies, publishing cadences, and version control, with a clear understanding of downstream impacts
Lead front-end pixel implementations with strong JavaScript expertise
Partner with engineering teams on back-end Conversion API (CAPI) integrations

Requirements

High curiosity, strong problem-solving skills, and passion for digital analytics
7–9 years experience in digital analytics or quantitative analysis for digital products
4+ years of hands-on experience with Adobe Analytics
4+ years of experience with tag management platforms (Adobe Launch, Tealium, etc.)
Deep expertise in Adobe Experience Cloud (Web SDK, App SDK, AEP, CJA, Data Collection)
Strong understanding of: - Web analytics and tag management ecosystems - Front-end pixel implementation and JavaScript - Back-end Conversion APIs (CAPI) - Data layers, XDM schemas, and event-based architecture
Proven experience acting as a technical owner in a production analytics environment
Demonstrated ability to make independent, risk-aware decisions under pressure
Experience managing teams and influencing cross-functional stakeholders
Strong familiarity with eCommerce KPIs and digital marketing ecosystems

Victoria’s Secret & Co.

Victoria’s Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria’s Secret and Victoria’s Secret PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital-first innovative intimates brand serving women of all sizes and budgets at all phases of life. We are committed to empowering our nearly 30,000 associates across a global footprint of more than 1,350 retail stores in nearly 70 countries. We strive to provide the best products to help women express their confidence, sexiness and power and use our platform to create connection and community while celebrating the extraordinary diversity of women’s experiences.

Founded in 2021

Columbus, Ohio, USA

29K employees (2,003 in marketing)

careers.victoriassecret.com