Responsibilities

• Lead management & Pipeline Enablement: Manage the inbound lead process end-to-end, including intake, qualification, prioritization, assignment, and progression of qualified opportunities through established service-level expectations.
• Coordinate engagement with leaders while ensuring timely acceptance, preparation, and participation
• Drive rapid client engagement and meeting execution, facilitating outreach, scheduling, briefing materials, stakeholder coordination, and follow-through to achieve target response and meeting timelines.
• Maintain process governance, reporting, and pipeline integrity, ensuring CRM records, opportunity data, activity tracking, action items, and status updates are complete, accurate, and current while monitoring adherence to lead management SLAs and escalation requirements.
• Demand Program Execution: Plan and execute integrated demand generation campaigns aligned to priority solutions, industries, and accounts.
• Coordinate digital, content, events/webcasts, nurture, and account-based tactics to deliver qualified demand.
• Manage timelines, deliverables, and execution to ensure on-time, high-quality launches.
• Measurement & Continuous Improvement: Track and report on demand program performance, focusing on pipeline creation, progression, and conversion.
• Identify gaps, drop-offs, and opportunities to improve effectiveness and efficiency.
• Apply test-and-learn approaches to strengthen future campaigns.

Requirements

• 5-7 years of experience in demand generation or integrated B2B marketing
• Demonstrated ability to execute programs tied to pipeline outcomes
• Strong project management and cross-functional collaboration skills
• Data-literate with the ability to translate metrics into actions
• Bachelor’s degree in Marketing or other relevant field, equivalent experience acceptable as well
• Preferred: Demonstrated ability to execute programs tied to pipeline outcomes

Preferred

• Professional services or solution-based marketing experience
• Exposure to account-based or priority account demand models
• Familiarity with CRM and marketing automation concepts