Responsibilities

• Build and own the demand generation strategy across paid, owned, and earned channels.
• Develop integrated campaigns (email, paid media, web, content, webinars, events) to drive MQLs, SQL, and pipeline growth.
• Lead Account-Based Marketing (ABM) initiatives using 6sense, including audience segmentation, intent data activation, buying stage targeting, and multi-channel orchestration.
• Partner with Product Marketing on messaging, content needs, ICP refinement and audience segmentation.
• Develop and manage customer review and social proof initiatives to strengthen credibility and support conversion.
• Plan and manage campaign calendars, budgets, and timelines.
• Own paid acquisition strategy, working closely with our digital marketing agency to set direction, review performance, and optimize budget allocation.
• Launch and optimize nurture programs using marketing automation platforms (e.g., HubSpot).
• Test and improve landing pages, CTAs, content offers, and conversion paths.
• Support sales with targeted campaigns for priority accounts and pipeline acceleration initiatives.
• Leverage ZoomInfo to enhance targeting, enrich contact data, and support account selection processes.
• Track campaign performance and provide weekly/monthly pipeline reports.
• Monitor funnel metrics such as MQL → SQL conversion, CPL, CAC, ROI.
• Use data insights to recommend optimizations and future campaign strategies.
• Partner with Sales to align on target accounts, scoring, handoff, and feedback loops.
• Work with Content, Brand, and Web teams to ensure consistent messaging and cohesive campaign experience.
• Coordinate with external agencies, designers, and contractors as needed.

Requirements

• Bachelor’s degree preferred
• 2+ years of experience in demand gen or revenue-focused B2B marketing
• Tech stack experience strongly preferred: 6Sense, LinkedIn Ads, Google Ads, HubSpot, and ZoomInfo
• Data-driven mindset with a strong focus on ROI, and a love for data and reporting
• A solid understanding of the SaaS sales cycle and how to design ABM campaigns tailored to each phase of the buyer journey
• Expertise in managing and optimizing paid search strategies and conversion optimization (Google Paid, Display)
• Ability to track, measure, and continuously improve campaign effectiveness
• Preferred working time zone EST or CST