Manager, Demand Generation & ABM

Responsibilities

• Execute Demand Generation Campaigns
• - Implement demand-generation campaigns across priority audiences, accounts, segments, and solutions.
• - Build and launch measurable demand programs designed to create, capture, and progress commercial interest.
• - Set up campaign objectives, audiences, offers, journeys, conversion paths, and funnel outcomes.
• - Deploy tactics across the appropriate mix of paid, owned, earned, digital, event, content, email, and web.
• - Track the connections between audience engagement, demand creation, pipeline progression, and revenue.
• Manage Account-Based Marketing Programs
• - Execute the ABM campaigns for priority accounts and segments.
• - Collaborate with Sales to support target-account strategy, segmentation, buying groups, and engagement objectives.
• - Set up one-to-one, one-to-few, and one-to-many ABM programs within marketing platforms.

Requirements

• 4–6 years of B2B demand generation, digital marketing, ABM, or related experience, ideally in enterprise technology. (Reduced from 10+ years)
• Hands-on experience building and managing multi-channel demand-generation campaigns.
• Practical experience executing account-based marketing, including platform setup, personalization, and account-level measurement.
• Understanding of enterprise B2B buying journeys and multi-stakeholder sales cycles.
• Strong knowledge of paid media setup, digital acquisition, email nurture, and conversion optimization.
• Hands-on experience working directly within CRM (e.g., Salesforce), marketing automation (e.g., Marketo, HubSpot), and ABM platforms (e.g., 6sense, Demandbase).
• Strong understanding of funnel measurement and Marketing-to-Sales handoffs.
• Strong analytical orientation and creative problem-solving skills.
• Comfortable operating in a global, cross-functional organization.

Benefits

• Ookla, an Accenture Company, offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.