Manager, Data Science and Analytics (Paid Media Analytics)

Responsibilities

• Analyze cross-channel media performance and deliver insights to support campaign optimization and planning.
• Lead monthly presentations with insight-driven storytelling, not just data reporting.
• Applies core media principles to distinguish between symptoms and drivers of performance, connecting media investment, audience strategy, creative effectiveness, and channel mix to business outcomes.
• Translate data into clear findings and actionable recommendations.
• Support development and execution of measurement frameworks and learning agendas.
• Conduct audience, competitive, and performance analysis to inform strategy.
• Partner with media teams to identify in-flight optimization opportunities.
• Build and maintain dashboards and reports that are intuitive and decision-ready.
• Support data automation and pipeline development (e.g., GCP, BigQuery).
• Ensure data accuracy, consistency, and quality across outputs.

Requirements

• 4-6+ years of experience in paid media analytics, marketing analytics, or data analysis.
• Strong understanding of paid media metrics, performance drivers, and campaign structure.
• Experience translating data into insights and actionable recommendations.
• Familiarity with measurement frameworks and performance analysis approaches.
• Proficiency in analytics and visualization tools (Adobe Analytics, GA4, BigQuery, Looker Studio, CM360). Looker Studio experience preferred.
• Experience with data tools or automation (e.g., Excel, SQL, Google Cloud Platform). SQL proficiency is required.
• Experience with Brand Lift Studies (e.g. Kantar, Cint, DISQO).
• Strong attention to detail and ability to deliver accurate, high-quality outputs.
• Effective communication skills with ability to present insights clearly and concisely.

Preferred

• Looker Studio experience preferred.

Benefits

• Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances