Manager - CRM Marketing

San Francisco, CA (On-site)

$119K/yr – $155K/yrSenior LevelFull time

Posted 1 month ago

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Job Summary

Own end-to-end CRM campaign execution and ops with cross-functional delivery, data-driven optimization, and a bias for scalable processes across email, SMS, and push channels.

  • Campaign Lifecycle and Ops: oversee planning, QA, approvals, tagging, deployment, and post-send validation.
  • Process and Performance: document planning, identify risks, drive workflow improvements, and organize weekly reporting.
  • Optimization and Testing: translate insights into experiments, share best practices, and surface issues with actionable solutions.

Job Description

Own end-to-end CRM campaign execution and ops with cross-functional delivery, data-driven optimization, and a bias for scalable processes across email, SMS, and push channels.

  • Campaign Lifecycle and Ops: oversee planning, QA, approvals, tagging, deployment, and post-send validation.
  • Process and Performance: document planning, identify risks, drive workflow improvements, and organize weekly reporting.
  • Optimization and Testing: translate insights into experiments, share best practices, and surface issues with actionable solutions.
Athleta logo

Athleta

We believe that being fit and active makes life richer and bigger than it could possibly be otherwise. And we’re always looking for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences. Collaboration is a real thing here. Because we know that individually we’re strong; but together we’re unstoppable. Athleta is a certified B Corp, which means we put people and planet right up there with profit, and we’re committed to using business as a force for good. If all this has you nodding “yes,” we’d love to hear from you.

Founded in 1998
San Francisco, California, USA
2.9K employees (445 in marketing)

Traffic Signals

Monthly Visitors
101.4K
Traffic Source Mix
Search
30.5%
Direct
51.9%
Referral
3.9%
Social
11.9%
Paid
1.7%

Headcount Trend

Current headcount: ~3K

Marketing Team

Marketing Team Size
361 (12% of company)
Median Career Experience
7 years
Median Tenure
4 years

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