Manager, CRM Lifecyle & Retention at VENUM | New York City, NY | $100K/yr – $130K/yr

Manager, CRM Lifecyle & Retention

New York City, NY (On-site)

$100K/yr – $130K/yrSenior LevelFull time

Posted 3 months ago

Job Summary

Own CRM led revenue expansion for NA ecommerce by owning email, SMS and push programs, driving data‑driven optimization, lifecycle activation, and audience segmentation to lift LTV and repeat purchases.

Lifecycle ownership: welcome, post purchase, replenishment, winback and churn prevention to grow CRM contribution.
Personalization and calendars: segmented messaging aligned to launches and campaigns for sustained engagement.
Channel differentiation: optimize Email, SMS and Push roles without over-saturation to maximize impact.

Job Description

Responsibilities

Own and scale Email and SMS as key revenue-driving channels for the North America ecommerce business
Unlock the full revenue potential of CRM through data-driven strategy, testing, and optimization
Establish and track clear performance metrics such as:
CRM revenue contribution
customer lifetime value (LTV)
repeat purchase rate
engagement and retention metrics
Develop and optimize end-to-end lifecycle journeys, including:
welcome series
post-purchase flows
replenishment and cross-sell
winback and churn prevention

Benefits

medical, vision, and dental insurance
life insurance
disability insurance
a 401(k) matching program
annual performance-based bonus award
paid personal time off
14 paid company holidays
paid sick time in accordance with all applicable state and federal laws

VENUM

VENUM is a world's leading designer, marketer and distributor of sports apparel, equipment, supplements and accessories for a wide variety of combat sports and fitness activities. VENUM has offices in Paris, Los Angeles and Hong Kong. The company sponsors top athletes in MMA, Brazilian Jiu-Jitsu, Karate, Boxing, Muay-Thai and Fitness.

Founded in 2007

Las Vegas, Nevada, USA

205 employees (57 in marketing)

www.venum.com