CRM Manager
Tripadvisor
Needham, MA (Remote)
$120K/yr - $140K/yrIn-houseFull-timeMid level3+ years exp.
1 day ago
Manager, CRM Analytics
Huntington Beach, CA (On-site)
$140K/yr – $150K/yrManager5+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own CRM analytics and cross-channel measurement to optimize marketing and customer journeys.
- Translate business questions into actionable analytics guiding CRM, digital, and media strategy.
- Must-have: 5–8+ years in marketing analytics with SQL and Python.
- Standout: Hands-on Salesforce Marketing Cloud/CDP experience and executive-ready dashboards.
Job Description
Responsibilities
- Translate business questions into analytical frameworks and actionable insights that influence marketing strategy
- Demonstrates strong expertise in analytical methodologies, using advanced tools and techniques to approach data thoughtfully and transform complexity into clarity.
- Serve as a strategic partner to Brand Management, Strategy, Creative, UX, and Technology teams by translating insights into guidance that drives smarter planning, more effective media, and stronger creative outcomes.
- Champion the cause of effective marketing by leveraging data, advanced analytics, and performance measurement to uncover insights, challenge assumptions, and guide optimization across the full customer journey.
- Develop and maintain dashboards, reports, and performance monitoring across CRM, digital, and media channels
- Own and scale A/B and multivariate testing strategies across CRM and digital channels to measure incrementality, validate hypotheses, and drive continuous improvement.
- Optimize marketing performance by identifying growth opportunities, diagnosing inefficiencies, and recommending actions that improve effectiveness across the customer journey.
- Partner with cross-functional teams to enable customer-first measurement strategies, including identity resolution and cross-channel attribution
- Partner with data engineering and Martech teams to improve data quality, accessibility, and integration
- Define data requirements and ensure proper tracking/tagging across platforms
Requirements
- 5–8+ years of experience in marketing analytics, digital analytics, data science, or a related field
- Proficient in SQL and Python or other programming languages
- Hands-on experience working within the Salesforce ecosystem, including Marketing Cloud, CDP, and/or CRM data
- Strong understanding of marketing KPIs and measurement frameworks, including ROI, attribution, CAC, and LTV
- Experience building dashboards and executive-ready reporting using Tableau, Power BI, or similar BI tools
- Experience analyzing large, complex, multi-source datasets across CRM, web, and paid media channels
- Experience designing and analyzing advanced analytics use cases, such as propensity modeling, incrementality testing, and performance forecasting
- Proficiency in website analytics and data platforms, including GA4, Adobe Analytics, BigQuery, and Adobe Sensei
- Working knowledge of ETL/ELT pipelines, data integration patterns, and structured data environments
Benefits
- 3 PPO Medical Plans through Anthem to choose from at low cost
- Free Dental and Vision
- 401k match
- Wellness reimbursement program
- Company paid short- and long-term disability, and basic life
- Generous PTO
- On-site Barista
- Beautiful campus across from the Pacific Ocean
- Salary range : $140,000 to $150,000
- Pay is dependent upon several factors including but not limited to: years of experience, client, training, and transferable skills.
INNOCEAN USA
Mission: We are explorers. We look out to the edge of the world and ask, "where haven't we been before?" Together, we hunt for an intersection of art and science, creativity bolstered by data. Storytelling layered in strategy. Innovation rich in intelligence. Our adventures are many, our quests, undaunted. Our possibility is as vast as the ocean. Always remembering, the deeper we dive, the greater we become. And the further we go, the more we find. Our client partners include: Hyundai, Genesis, Kia, Hankook, Hyundai Cradle, Jinro, Korean Air, LG, Manscaped, Motional, Nexon, Pacific Life, SeaWorld, Signature Kitchen Suite, Supernal, TaylorMade, UC Davis Health, Uneekor, Wienerschnitzel, and Xcient. Want to join the team? Keep an eye on our careers page at innoceanusa.com
Traffic Signals
Monthly Visitors
10.8K
Traffic Source Mix
Search
39.1%
Direct
52.5%
Referral
4.2%
Social
2.7%
Paid
1.4%
Headcount Trend
Current headcount: ~667
Marketing Team
Marketing Team Size
177 (27% of company)
Median Career Experience
16.5 years
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
6
People
Marketing Leadership
Jason Yau
Vice President, Digital Marketing, HYUNDAI USA
At the company for 1 year 8 months
Claudia Irving
VP, Brand Strategy
At the company for 2 years 4 months
Tommy Yoshihara
VP, Marketing & Business Intelligence
At the company for 17 years 2 months
Skyler Wallace
VP, Brand Strategy
At the company for 4 years
