Manager, Creator Strategy & Partnerships

New York City, NY (Remote)

$80K/yr – $100K/yrManagerFull time

Posted 19 hrs ago

Job Summary

Lead the creator strategy pod by owning the vision, standards, and quality of all outputs, guiding talent selection with a data-informed, culturally aware, full-funnel approach, and serving as the main liaison with agencies and partners.

  • Own and develop creator strategies from briefs to delivery
  • Align talent lists with culture, data, and client goals
  • Drive pre-sale storytelling and exclusive opportunities

Job Description

Responsibilities

  • Own the vision, standards, and quality control for all creator strategy outputs within assigned pod
  • Oversee and QA all creator lists, ensuring strategic alignment, cultural relevance, and executional excellence
  • Lead workload distribution and prioritization across pod to maximize efficiency and output quality
  • Maintain a high bar for precision and service excellence , ensuring all deliverables are client-ready
  • Serve as the primary point of contact (POC) for assigned talent agencies and key external partners
  • Translate client briefs into clear, insight-driven creator strategies
  • Guide talent selection through a full-funnel lens (awareness → conversion), incorporating platform data, agency input, and cultural trends
  • Provide strong rationale and storytelling behind every talent recommendation—not just lists of names
  • Lead sourcing for celebrity, VIP, and high-profile talent within the pod
  • Ensure all creator recommendations reflect current cultural moments, emerging talent, and platform-native behavior

Requirements

  • Deep Creator Economy Expertise : Strong understanding of platforms, trends, talent landscape, and cultural signals
  • Strategic Leadership : Ability to translate briefs into clear, differentiated creator strategies
  • Exceptional Judgment : High standard for talent quality, brand alignment, and cultural relevance
  • Storytelling & Communication : Skilled at articulating the “why” behind talent decisions in a compelling way
  • Operational Excellence : Proven ability to manage multiple workstreams while maintaining quality and speed
  • Relationship Management : Strong experience working with talent agencies, creators, and internal stakeholders
  • Data & Insight Fluency : Ability to leverage platform data, historical performance, and market insights to inform decisions
  • Proactive Mindset : Identifies opportunities ahead of demand and drives innovation within the team
Influential logo

Influential

2.8 Glassdoor

Influential is the global leader in influencer marketing, founded in 2013, and is the only influencer company that is a preferred partner of all major social media platforms. Influential uses the industry’s richest data, powered by the smartest AI and human intelligence, to precisely match audiences with creators delivering ROI and measurable business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpins everything we do, and we are trusted by over 60% of Fortune 500 brands.

Founded in 2013
Las Vegas, Nevada, USA
483 employees (119 in marketing)
28% recommend to a friend
43% CEO approval

Salaries

Posted range

$80K/yr – $100K/yr

Taken straight from the job posting.

See all Influential salaries

Funding

Total Funding
$51.5M
Last Raise
$15M
Convertible Note, 4 years ago

Funding History

  • Nov 2021
    Convertible Note • $15M
  • Jun 2018
    Series B • $12M
  • Sep 2017
    Series Unknown • $14.5M

Traffic Signals

Monthly Visitors
18.3K
Traffic Source Mix
Search
34.3%
Direct
55.3%
Referral
5.5%
Social
3.4%
Paid
1.3%

Headcount Trend

Current headcount: ~484

Recent News

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Manager, Creator Strategy & Partnerships

Influential · New York City, NY · Remote