Manager, Creator Marketing

New York City, NY (Unknown)

$60K/yr – $80K/yrSenior Level3+ years expFull time

Posted 1 day ago

Job Summary

Own and lead end-to-end creator marketing programs, from outreach and vetting to contracting, briefing, and performance analysis, while coordinating with creators, management, and cross-functional teams to meet client KPIs.

  • Own campaign strategy, briefing, and execution lifecycles
  • Collaborate with brand, paid media, and creative teams; manage relationships with creators and agents

Job Description

Responsibilities

  • Own end-to-end execution of creator marketing campaigns, from initial outreach and vetting through contracting, briefing, and performance analysis with little oversight.
  • Communicate with creators, talent managers, and agents to ensure timely deliverables and alignment with brand goals.
  • Co-develop and implement strategies that align with client KPIs, target audience insights, and platform trends.
  • Create detailed creator briefs and host creator briefing calls, ensuring all campaign deliverables, timelines, and messaging guidelines are communicated clearly with little oversight.
  • Negotiate competitive rates and contract terms with talent, balancing value with client budgets and ROI goals with the assistance of business affairs.
  • Collaborate cross-functionally with brand strategy, paid media, and creative teams to integrate creators seamlessly into broader marketing initiatives.
  • Stay ahead of creator trends, cultural moments, and platform innovations to identify new partnership opportunities.
  • Manage medical, legal and regulatory review processes for all creator content partnerships
  • Develop and maintain strong relationships with creators, managers, and talent agents across all tiers.
  • Mentor junior team members, providing oversight and training on best-in-class influencer marketing execution.

Requirements

  • 3+ years of experience in influencer/creator marketing, talent management, or branded content — preferably within an agency.
  • Bachelor’s degree or equivalent work experience.

Preferred

  • Proven track record managing large creator campaigns end-to-end, including sourcing, negotiating, contracting, and performance reporting.
  • Knowledge of the creator landscape across TikTok, Instagram, YouTube, and emerging platforms.
  • Experience working with regulated industries; health and financial services experience preferred
  • Strong negotiation and vetting skills and experience working directly with creators, agents, and managers.
  • Exceptional project management abilities with the capacity to juggle multiple campaigns and stakeholders simultaneously.
  • Understanding of FTC guidelines and legal considerations for paid partnerships.
  • Experience with medical legal and regulatory affairs and creator vetting and or work in the financial services a plus.
  • Passion for pop culture, digital trends, and emerging voices in the creator economy.
  • Experience ideating and executing creator-led events is a plus.
  • Highly organized and excel at multitasking in a fast-paced environment.

Benefits

  • DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
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Edelman

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

Founded in 1952
New York, NY, US
6.8K employees (1,328 in marketing)

Salaries

Posted range

$60K/yr – $80K/yr

Taken straight from the job posting.

Creator Marketing median pay in the United States

$97K/yr

Most earn $75K to $125K. Based on 264 salaries, including bonus and equity.

See all Edelman salaries

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Traffic Source Mix
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Referral
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Social
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Paid
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Headcount Trend

Current headcount: ~6.7K

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Manager, Creator Marketing

Edelman · New York City, NY · Unknown