Manager, Creative Content– Maybelline DMI

Responsibilities

• End-to-end project management: own projects from brief and planning through production, approvals, delivery and post-campaign learning; manage timelines, dependencies, stakeholders and multiple workstreams in parallel.
• Day-to-day project ownership: build scopes, staffing needs and timelines, then track milestones, risks, decisions and deliverables from kick-off to final asset, flagging issues early and keeping everyone aligned.
• Execution and quality: coordinate feedback rounds, approvals, asset handoffs and final deliverables to ensure work is on brand, accurate and delivered on schedule.
• Build and release campaign dossiers to countries, including asset briefs, production and optimization guidance across: Owned media: social content, website and app content (films, videos, visuals, packshots, posts, hashtags); Earned media: UGC, creator and influencer content; Paid media: awareness content, PR content, SEM guidelines, display ads, e-retail kits.
• Translate brand and business objectives (awareness, consideration, loyalty and retention) into clear, inspiring creative briefs for global campaigns, launches, big bets and brand pillars.
• Conduct market research, competitive analysis and consumer insight work to inform brand strategies and identify opportunities for growth.
• Define positioning, messaging and value propositions that resonate with target audiences, differentiate Maybelline in the marketplace and stay rooted in Maybelline DNA.
• Develop communication architectures and channel roles across owned, earned and paid media, with a platform-native lens for each touchpoint.
• Shape unexpected, earned-first ideas designed to spark word of mouth and inspire people to share, in partnership with the Director, Brand Creative, L'Agency and agency partners.
• Photo and video shoot coordination: plan and coordinate shoots, including briefs, shot lists, schedules, talent and vendor coordination, production logistics and on-set support, in partnership with the relevant creative and production teams.

Requirements

• 5–7 years of experience across creative strategy, content or brand marketing, and creative project management or production, ideally in a creative, social or in-house agency and/or a consumer-facing brand.
• A culturally connected creative thinker with a passion for storytelling and deep fluency in social platforms, creators, beauty, fashion and entertainment. You can turn data, research and cultural signals into simple, brand-right ideas that capture attention and drive engagement.
• A natural organizer: you have owned multiple projects, timelines and stakeholders at once, adapted to changing priorities and deadlines, and kept work moving from idea to finished asset.
• Hands-on production experience, ideally including photo and video shoots (briefs, shot lists, schedules, vendors, talent, on-set support).
• A strong visual eye and advanced PowerPoint skills: you build presentations that make ideas land.
• Practical, responsible use of AI tools in creative and content workflows, and curiosity for what’s next.
• A clear writer and communicator who can articulate complex ideas to diverse audiences, and who brings people together, motivating cross-functional teams, agencies, creators and vendors to drive results without direct authority.

Benefits

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs