Manager, Content Planner

Responsibilities

• Full-Funnel Content Planning & Deployment
• Own the development of asset deployment calendars, content rotation plans, and platform-by-platform creative needs across national media, retail media, and eCommerce
• Translate content strategy into operational plans—identifying formats, aspect ratios, versions, messaging needs, and cutdowns required for each channel.
• Ensure creative readiness for monthly performance optimization cycles, supporting Rapid ROI workflows and creative testing agendas.
• Build and maintain content maps that connect messaging, objectives, audiences, and formats across the entire funnel.
• Cross-Functional Integration
• Partner with Media Planning (national + retail media + eCommerce) to align deployment plans with media flighting, audience goals, and platform requirements.
• Collaborate with the Influencer Capability Manager to incorporate creator content into deployment plans.
• Work closely with Creative Insights to understand what’s working, what’s not, and how to evolve deployment patterns based on creative performance.
• Coordinate with Creative Adaptation to ensure assets are versioned, labeled, and delivered accurately and on time.

Requirements

• BA/BS in Marketing, Digital Media, Communications, or related field required; Master’s degree preferred.
• 6–8+ years of experience in content strategy, digital marketing, or creative operations, with a strong focus on performance optimization and innovation.
• Proven track record in developing platform-specific content strategies and managing complex, cross-functional projects.
• Strong understanding of AI-driven content workflows, creative optimization, and analytics.
• Expertise in leveraging data and insights to inform strategic decisions.
• Strategic mindset with excellent stakeholder management and communication skills

Benefits

• competitive medical, group retirement plans, vision, and dental insurance
• significant paid time off
• preferential partner discounts
• employee mental health awareness days