Manager of Communications Strategy and Activation

Responsibilities

• Lead the end-to-end creative development process for assigned brand platforms and campaigns that are distinctive, relevant, and built to extend across full-funnel consumer touchpoints.
• Craft creative briefs for agency partners, working closely with Brand and Consumer Insights to ensure we are providing clear direction that is informed by a strong understanding of the brand purpose, business strategy, and audience.
• Inform creative testing approach and stimulus development, participate in research when possible, and guide creative optimizations to apply learnings.
• Guide creative asset production process, with production cost consultants when applicable, through pre-production, shoot, and post-production to deliver assets on time and on budget that uphold the creative integrity and are aligned to brand strategies, standards, and specs needed.
• Steward the brand purpose, personality, and tone of voice throughout the creative development process, escalating strategic questions or executional barriers as needed.
• Lead communications strategy, planning, and activation for assigned brands’ annual integrated plans designed to achieve full-funnel objectives.
• Spearhead collaboration across functions and agencies to ensure the big idea guides how the plan is built, connecting touchpoints, providing budget recommendations, and defining and measuring KPIs for each channel and tactic.
• Coach brand teams and cross-functional partners on how to drive consistent storytelling excellence across all consumer touchpoints.
• Champion a big-picture perspective and consumer-centric approach that leverages insights and prioritizes relevance.
• Steward the brand platform and campaign throughout full-funnel plan development.

Requirements

• 6+ years of relevant experience in agency and/or brand roles.
• A bachelor’s degree is in Marketing, or a related field is required.
• A master’s degree is a plus.

Preferred

• The ideal candidate will have creative agency experience, brand creative experience, or both.
• Consumer Packaged Goods (CPG) experience is preferred.
• A master’s degree is a plus.

Benefits

• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match