Responsibilities

• Manage day-to-day marketing and communications efforts for WSDA and its related brands and events, including PNDC, ComplyBetter, and L&I Advantage.
• Develop and execute integrated marketing campaigns that support membership recruitment and retention, program growth, event attendance/engagement, product sales, advocacy, member engagement, and other organizational priorities.
• Translate strategic goals established by the Director of Communications and Marketing and organizational leadership into actionable marketing plans, timelines, and deliverables.
• Manage campaign calendars and coordinate overlapping communications across multiple brands and audiences to ensure appropriate timing, message frequency, and channel mix.
• Identify opportunities to improve audience segmentation, personalization, automation, and cross-promotion across WSDA programs and brands.
• Manage execution of ComplyBetter and L&I Advantage marketing and communications plans, partnering with the Membership Engagement and Growth Specialist and program staff to align campaigns with lead generation, sales, recruitment, and enrollment goals.
• Manage execution of the PNDC marketing and communications plan in partnership with conference and Association staff.
• Evaluate campaign performance across channels and use results, audience feedback, and organizational goals to recommend adjustments and future marketing strategies.
• Collaborate with the Communications Coordinator on campaign execution, providing messaging, creative direction, templates, and other resources needed to support consistent implementation.
• Serve as a subject-matter resource and first point of consultation for the Communications Coordinator and other team members on marketing, messaging, brand, and campaign-related questions within the Manager’s areas of responsibility.

Requirements

• A Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• At least three (3) years of professional experience in marketing, communications, or a related field.
• Professional experience managing multiple concurrent marketing and communications priorities across programs, products, events, brands, or audiences.
• Demonstrated experience independently developing and executing marketing or communications campaigns from initial objectives and planning through implementation and performance evaluation.
• Excellent and highly detailed copywriting, editing, and proofreading skills.
• Ability to adapt tone and messaging for different brands, audiences, and communication channels.
• Experience developing creative briefs and managing the production of digital and print marketing materials.
• Excellent verbal and written communication skills, with the ability to clearly articulate complex information and value propositions.
• Demonstrated experience managing email marketing campaigns, social media channels, websites, and integrated digital marketing efforts.
• Hands-on experience with email marketing platforms, content management systems (CMS), social media management tools, and CRM/AMS systems.

Benefits

• medical insurance; FSA/HSA; dental benefit; paid personal, vacation, and holiday time; 401k retirement plan with company contribution; group-term life insurance; short term disability; and educational incentive.
• Hybrid work and a flexible work schedule may be available with approval of the Executive Director.