Manager, Commerce Social

New York City, NY (Hybrid)

$60K/yr – $140K/yrManager3+ years expFull time

Posted 3 days ago

Job Summary

Own and lead the operational management and strategic execution of commerce-driven paid social campaigns, mentor junior team members, and partner with cross-functional teams to drive performance across platforms; focus on conversion, ROAS, traffic, and brand growth with a emphasis on retail media KPIs and client growth.

  • Manage campaigns across Meta, TikTok, Pinterest, Instacart, Walmart Connect, Amazon Ads, and other retail media ecosystems.
  • Collaborate with strategy, analytics, creative, commerce and client teams to develop activation programs.
  • Drive account growth opportunities and process improvements.

Job Description

Responsibilities

  • As a Manager, Commerce Social, you will be responsible for leading the operational management and strategic execution of commerce-driven paid social campaigns across retail media and social platforms.
  • In this role, you will oversee campaign performance, mentor junior team members, and help drive integrated commerce social strategies that support client business goals across conversion, ROAS, traffic, and brand growth.
  • You will partner closely with internal strategy, analytics, creative, commerce, and client teams to develop and execute best-in-class commerce social activations across platforms such as Meta, TikTok, Pinterest, Instacart, Walmart Connect, Amazon, and other emerging retail media ecosystems.
  • This role will also contribute to account growth opportunities, process improvements, and strategic planning initiatives.

Requirements

  • Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
  • 3+ years of experience planning, buying, and optimizing paid social and/or commerce media campaigns.
  • Experience across platforms such as Meta, TikTok, Pinterest, Amazon Ads, Walmart Connect, Instacart Ads, or other retail media ecosystems preferred.
  • Strong understanding of commerce media KPIs, retail media strategy, and performance optimization.
  • Proven ability to build strong client relationships and contribute to account growth and success.
  • Prior experience mentoring or managing junior team members is preferred.
  • Excellent verbal and written communication skills, organizational abilities, multitasking capabilities, and attention to detail.

Preferred

  • Prior experience mentoring or managing junior team members is preferred.

Benefits

  • Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
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WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Salaries

Posted range

$60K/yr – $140K/yr

Taken straight from the job posting.

The middle of this range ($100K) is 23% above the median base salary for Social Media Manager roles in the United States ($81K).

Social Media Manager median pay in the United States

$83K/yr

Most pay falls between $70K and $98K. Based on 645 salaries.

See all WPP Media salaries

Traffic Signals

Monthly Visitors
159.3K
Monthly Google Ads Budget
$9.9K
Traffic Source Mix
Search
34.3%
Direct
46.3%
Referral
10.7%
Social
5.7%
Paid
2.7%

Headcount Trend

Current headcount: ~30.1K
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Manager, Commerce Social

WPP Media · New York City, NY · Hybrid