Responsibilities

• Develop insight-backed retail media strategies for the agency’s CPG clients across national and regional retailers using our proprietary Marilyn® Predictive Commerce Intelligence platform, historical client data, and other relevant tools
• Manage in-platform team and have advanced knowledge of retail media platforms
• Retailer relationship management (JBP involvement, Annual Meetings, etc.)
• Build collaborative relationships with key client stakeholders and partner agencies – working seamlessly throughout campaign development and implementation, resolving any issues, finding synergies, sharing insights across full-funnel media plans, and bringing forward innovation on a regular basis
• Foster relationships with key stakeholders at assigned retailers and key vendors, and establish the agency and its clients as best-in-class partners (e.g. securing first-look access to beta and test & learn opportunities)
• Keep up to date with and vet emerging platforms, retail media vendors, and innovation trends specific to national and regional retailers, and regularly share new opportunities with our clients
• Collaborate with the Media Activation and Customer Development teams to oversee the execution and optimization of all media plans, ensuring they are within budget, on time, and meeting desired performance benchmarks
• Develop POVs for our clients on the value of different media vehicles as applied to assigned retailers
• Partner with the National Media Team to share learnings and best practices, define and track performance
• Help define and continuously improve our media strategy product and service offerings