Manager, Co-op & Brand Partner Marketing

Responsibilities

• Own day-to-day relationships and seasonal planning for an assigned portfolio of managed brand partners; build trust, understand each brand’s priorities, category performance, investment history and decision process, and serve as a strategic thought partner.
• Build account plans and identify revenue opportunities across print, digital, onsite and offsite media, store experiences, events and other ELG marketing assets as appropriate.
• Develop and present thoughtful proposals, investment recommendations and business cases that connect brand goals, customer insight, commercial priorities, available inventory and measurable outcomes.
• Translate brand priorities into distinctive, integrated programs that deliver customer and commercial value to ELG while strengthening the long-term partnership.
• Lead partner meetings and negotiate scope, investment and deliverables with tact and clarity; manage difficult conversations and escalate material commercial or relationship risks to the Director.
• Present confidently to brand executives, agencies and internal leaders, representing ELG’s business, marketing capabilities and partnership point of view with credibility and sound judgment.
• Partner with merchants and internal business leaders to understand assortment, receipts, category trends and seasonal priorities, and translate those insights into relevant brand opportunities.
• Lead cross-functional stakeholder management across Creative, CRM, Social, Events, Store Marketing, Digital, Retail Media, Analytics, Finance, Merchandising and Partnership Operations; establish shared objectives, clarify roles, navigate competing priorities and keep decisions and deliverables moving.
• Partner closely with Retail Media and agency teams to incorporate onsite and offsite media, sponsored products and relevant audience solutions into broader brand plans; align on strategy, investment, execution requirements, measurement and partner communication.
• Maintain accurate pipeline, proposal, commitment and forecast records; track co-op revenue, partner investment and fulfillment against the assigned portfolio’s goals.

Requirements

• 5+ years of experience in brand partnerships, account management, marketing, retail media or a related commercial role.
• Demonstrated success managing partner relationships, developing account growth strategies and identifying opportunities to increase revenue or marketing investment.
• Strong presentation, written communication and negotiation skills, including the ability to navigate sensitive commercial conversations and build productive relationships with senior stakeholders.
• Experience developing proposals and translating business, customer, sales or campaign data into actionable recommendations and compelling partner-facing presentations.
• Proven ability to influence and align cross-functional stakeholders, manage competing priorities and drive projects forward without direct reporting authority.
• Experience managing multiple accounts, projects or integrated marketing programs from planning through execution, measurement and recap.
• Working knowledge of digital media and omnichannel marketing, with an understanding of how marketing investments support brand and business objectives.

Preferred

• Experience with luxury, fashion, beauty or multi-banner retail
• Understanding of media or retail media, campaign measurement and e-commerce analytics; experience collaborating with or managing media agencies is a plus.
• Bachelor’s degree in Marketing, Business, Communications or equivalent practical experience.

Benefits

• medical insurance
• dental insurance
• vision insurance
• 401(k) retirement plan
• basic life insurance
• supplemental life insurance
• disability insurance
• and a variety of additional voluntary benefits (such as critical illness, hospital and accident insurance)