ABM Specialist

Responsibilities

• Run our paid ABM programs on LinkedIn and programmatic: build audiences from account lists and signals, shift budget and creative based on engagement, and test new channels as budget grows.
• Plan and launch coordinated campaigns across webinars, events, email, and direct mail, timed to account activity and Sales priorities, so Sales has a relevant touchpoint when an account shows buying signals.
• Set up and QA campaigns in our ABM and marketing tools, and keep account and contact data clean so we reach the right people.
• Write briefs for ads and landing pages for Creative and keep a refresh calendar, so no campaign goes stale.
• Report on campaign results and bring your own ideas for one-to-few and one-to-one account plays, so we can go after more high-value accounts.

Requirements

• 4+ years in B2B SaaS marketing, with hands-on paid digital, ABM, or demand generation experience
• Experience managing paid campaigns, ideally on LinkedIn and programmatic, and optimizing for pipeline quality rather than volume
• A track record of executing multi-channel campaigns end to end, ideally ABM campaigns
• Working knowledge of Outreach (or similar) and Salesforce
• Strong project management across many campaigns and deadlines at once
• Comfort pulling performance data, spotting trends, and explaining what they mean
• Initiative and comfort with ambiguity: you do well in a high-growth environment where priorities pivot

Preferred

• Experience with ABM or sales intelligence tools (UserGems, ZoomInfo, Clay, Demandbase, 6sense)
• Experience with direct mail or other offline ABM tactics
• Background in industrial or operations software