Marketing Specialist - Commercial

Responsibilities

• Develop and execute brand-driven marketing initiatives, including branded content, sales materials, event-related booth graphics and ad assets for paid media campaigns both digital and traditional
• Oversee development of native articles and sponsored content aligned to brand voice
• Lead project management including reviews, approvals and delivery with internal and external stakeholders
• Coordinate and deliver on agreed upon schedule and objectives. This includes timing, vendor management, quality control, Legal and Compliance, integration with internal communications and brand standards with moderate independence.
• Conduct brand, market and competitor research to identify key trends and opportunities
• Implement continuous improvements for marketing processes
• Ensure brand consistency, tone and alignment with corporate guidelines
• Manage multiple tasks and projects in a demanding environment
• Collaborate with other team members and other areas of the bank to identify opportunities to enhance brand visibility and engagement
• Proactively identify ways to assist team members and streamline processes

Requirements

• Bachelor’s degree in marketing, Communications, Journalism, Graphic Design, Mass Media, Advertising, Public Relations, or equivalent combination of education and experience required
• 2+ years of marketing or corporate project management experience required
• Adobe Creative Suite (InDesign, Photoshop, Illustrator), Salesforce CRM, and Sharepoint experience preferred
• Level of role is determined by knowledge, experience, skills, abilities, and education.
• Must be eligible to work in the US without sponsorship now or in the future.

Preferred

• Adobe Creative Suite (InDesign, Photoshop, Illustrator), Salesforce CRM, and Sharepoint experience preferred

Benefits

• the following employment benefits: employer sponsored health, dental, and vision insurance, 401(k), life insurance, paid vacation, and paid personal time. In addition, we offer career development, education assistance, and voluntary supplemental benefits.