Responsibilities

• GTM Program Leadership
• Lead the planning and implementation of the home charging journey in close partnership with Digital Product/Ford App, Marketing & Comms, Hardware Engineering, Ford Customer Service Division (FCSD), Installation Partners, Office of General Council (OGC), Field Operations, and Dealers.
• Own go-to-market execution for charging programs end-to-end: plan, do, check & act
• Lead current and upcoming workstreams including (but not limited to):
• Dealer Charging Solutions (DCS) — pilot, soft launch, and national rollout
• Installation Services integration into dealer and customer flows
• Home Charging / Energy Services - Align Sales Channels & Experience Integrations both online and in-store.
• Serve as the decision maker during launch and hypercare windows; own escalation paths and resolution speed
• Dealer & Field Enablement
• Own the strategy, design, and execution of dealer-facing program elements — enrollment processes, participation agreements, and program documentation (e.g., DPES) to maximize value at Retail.
• Partner with Field Operations to drive dealer enrollment, engagement, and ongoing participation
• Design and deliver dealer comms and training across launch phases — from "why enroll" through "how it works"
• Coordinate joint training plans across Charging, DMP, and Rewards teams
• Cross-funcational Collaboration
• Partner across the Ford Charging & Energy Services Orgs to ensure GTM consistency and shared learnings
• Work closely with Product Managers on the Dealer Member Portal (DMP) and adjacent platforms to translate field and dealer needs into PRDs, user flows, and roadmap priorities
• Run UAT and product launch validation in partnership with Product, Engineering, and Analytics (GDIA) teams
• Influence roadmap prioritization through regular product syncs
• Comms, Content & Compliance
• Partner with Consumer Marketing and GTM Communications to deliver field- and dealer-ready materials including training & support tools to maximize value prop at Retail picturing the value proposition across channels (Online, Instore, In App).Note: kept wording as-is where possible for accuracy

Requirements

• Bachelor's Degree in Engineering or Business discipline
• 3+ years of experience in Product Development, Marketing, Customer Experience, or similar
• 5+ years of experience in GTM operations, dealer/channel program management, field operations, retail strategy, or automotive sales operations
• Experience in customer journey development & execution
• Demonstrated ability to own a program end-to-end — plan, do, check & act — with a strong drive for results, commitment to quality, and attention to detail
• Creative thinker, problem solver, and resilient — comfortable operating in white space and evolving the business beyond traditional models; able to build the path as you walk it
• Self-starter able to work independently with minimal supervision in a fast-paced, ambiguous, high-visibility environment
• Strong cross-functional leadership; proven ability to influence peers, partners, and senior stakeholders to gain alignment toward a shared vision and goals — without relying on direct authority
• Prior experience leading projects that require collaboration across multiple teams, organizations, and external vendors
• Experience designing and executing training, comms, and change management for a distributed network (dealers, franchisees, field reps, or similar)
• Sharp written communication — able to translate complex product capabilities into clear "why-buys" and operational guidance

Preferred

• Experience working alongside or embedded with Product Management teams — writing PRDs, running UAT, contributing to roadmap prioritization
• Familiarity with digital product development cycles, customer journey mapping, and CX validation
• Background in EV charging, energy services, connected vehicle, or adjacent emerging-tech categories
• Experience navigating OGC / legal review processes for dealer agreements and customer-facing content
• Exposure to Commercial / Fleet / B2B Sales Channels in addtion to Retail
• Exposure to commercial / fleet / B2B sales channels in addition to retail

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time