Own campaign strategy and execution for financial services, aligning audience targeting with cross-functional delivery and rigorous measurement.

• Responsibilities: Partner with Marketing Director to create strategic campaign plans, establish customer goals, and define key performance metrics.
• Responsibilities: Lead staff in the design, build, and implementation of multiple complex and concurrent campaigns.
• Responsibilities: Review addressable market to define target audiences and create programs that drive engagement relevant to the audience.
• Responsibilities: Track and evaluate program effectiveness using qualitative and quantitative methods.
• Responsibilities: Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; define new processes and workflows as needed.
• Responsibilities: Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence.
• Responsibilities: Serve as internal escalation point for campaign related issues.
• Requirements: Bachelor’s degree in marketing, business, communications or equivalent experience.
• Requirements: Eight years of marketing communications, digital marketing, or project management experience.
• Requirements: Three years of marketing experience in financial services or a related industry.
• Requirements: Thorough understanding of traditional and digital platforms.
• Requirements: Experience managing projects/processes.
• Requirements: Broad experience developing and executing digital campaigns and complex projects.
• Requirements: Technical acumen to design campaigns that optimize the use of marketing platforms.
• Requirements: Analytical and decision-making skills to identify and prioritize critical issues.
• Requirements: Creative thinker.
• Requirements: Excellent communication and relationship building skills.
• Requirements: Organizational skills to manage multiple projects in a fast-paced environment.
• Nice-to-have: Team lead/supervisory experience.
• Nice-to-have: Intermediary or institutional experience.
• Nice-to-have: Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront.
• Nice-to-have: Experience in change management.
• Nice-to-have: FINRA Series 7 (for roles supporting mutual funds).
• Benefits: For eligible employees, we offer a comprehensive benefits package designed to support both the personal and financial well-being of our employees.
• Benefits: Compensation Benefits
• Benefits: Pension Plan
• Benefits: 401k Match
• Benefits: Employee Stock Purchase Plan
• Benefits: Tuition Reimbursement
• Benefits: Disability Insurance
• Benefits: Medical Insurance
• Benefits: Dental Insurance
• Benefits: Vision Insurance
• Benefits: Employee Discounts
• Benefits: Career Training & Development Opportunities
• Benefits: Paid Time Off starting at 160 hours annually for employees in their first year of service.
• Benefits: Ten (10) paid holidays per year (typically mirroring the NYSE holidays).
• Benefits: Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars.
• Benefits: Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service.
• Benefits: Adoption Assistance
• Benefits: Employee Assistance Program
• Benefits: Back-Up Care Program (PTO for Volunteer Hours) – included as part of benefits package.