Manager, Camp Marketing and Communications

Responsibilities

• Develop and execute annual marketing strategies and plans for both camps with the Camp Directors and Corporate VP of Marketing, defining the vision, messaging, look, and feel within company brand standards. Maintain a year-round content calendar tied to enrollment, retention, session-balance, staff recruitment, and alumni priorities.
• Independently write, design, edit, and produce newsletters, email campaigns, brochures, flyers, graphics, presentations, social media posts, advertisements, and other digital and print communications.
• Create compelling content that authentically reflects each camp’s programs, traditions, values, friendships, and camper experience; proactively bring forward new ideas and campaigns.
• Maintain accurate, timely content on both camp websites; serve as the primary day-to-day contact with Milestone, track requests and revisions, and verify that approved updates are completed correctly.
• Keep American Camp Association (ACA) public listings, camp directories, and other external listings accurate and current, including dates, rates, programs, contact details, and photographs.
• Coordinate with Corporate Marketing and Milestone on search engine optimization, website analytics, paid digital advertising, technical website changes, and specialized design or print production. Agree on project ownership, deliverables, approvals, and deadlines to avoid duplicate work; retain responsibility for coordinating camp marketing through completion.
• Partner with the Manager, Camp Enrollment and Engagement, to generate qualified inquiries and provide campaign materials, lead-source information, and timely handoffs. That Manager owns the sales pipeline, prospective-family follow-up, tours, and conversion through enrollment; this role owns marketing campaigns and content. Support tours and recruitment events as coordinated, with clear ownership of each activity.
• Develop marketing materials and campaigns supporting seasonal staff recruitment, including job fair materials, testimonials, social media, and recruitment videos.
• Develop, coordinate, and distribute general camp-wide informational communications, family and alumni newsletters, alumni publications, and marketing for reunions, anniversaries, camp movie showings, and special events as approved by the Camp leaders and Corporate Marketing team.
• Maintain accurate alumni communication records and preferences in coordination with camp leadership; support alumni relationships and referrals without duplicating enrollment responsibilities.

Requirements

• Experience developing marketing campaigns and managing social media, digital content, general communications, website content, analytics, and media asset organization.
• Experience in residential summer camps, the outdoor hospitality industry, youth development, education, hospitality, or other family-focused organizations preferred.
• Demonstrated ability to independently create high-quality marketing content across print, digital, social media, and email channels.
• Strong writing, editing, design judgment, and communication skills, with the ability to reflect two distinct camp identities, traditions, and voices.
• Excellent organization, project ownership, attention to detail, and consistent follow-through across competing deadlines and vendors.
• Ability to help select and train seasonal media employees and provide creative direction and constructive technical feedback in partnership with camp leadership.
• Professional judgment concerning camper privacy, family trust, approvals, and camp values.
• Ability to work on-site at both camps during summer, including most evenings and weekends, and to work a flexible seasonal schedule.
• Strong presentation and analytical skills; ability to translate marketing results into practical recommendations and collaborate respectfully across camp and corporate teams.
• Ability to work independently, take initiative, and bring fresh ideas and an appreciation for camp traditions while collaborating with camp leadership, seasonal staff, and corporate partners.

Preferred

• Experience with Canva, Adobe Creative Cloud, photography/video editing, email marketing platforms, or related tools preferred.