Manager, Cafe Marketing Operations

New York City, NY (On-site)

$100K/yr – $146K/yrManager3+ years expFull time

Posted 1 day ago

Job Summary

Own and scale the cafe’s local marketing ecosystem by leading local campaigns, PR, influencer partnerships, and content planning to drive foot traffic and revenue.

  • Lead local PR and influencer programs
  • Coordinate local partnerships, content calendars, and paid social with agencies

Job Description

Responsibilities

  • Restaurant Marketing Support
  • Execute and amplify brand campaigns and initiatives with strong attention to location awareness
  • Assist with annual local calendar planning; create and own local-relevant OpenTable experiences, campaigns and offers end-to-end to drive foot traffic and increase revenue for the cafe and retail
  • Support creative asset development; maintain on-site collateral and own the customer journey
  • Build activation decks and support materials for LTOs, local & brand campaigns, and menu launches
  • Provide weekly updates to leadership on project status and upcoming initiatives; create recaps and best-practice documentation for major initiatives and AOP deliverables; track KPIs and run post-mortems to inform optimization and next steps
  • Lead local PR efforts, including securing media coverage, in partnership with brand PR and agency teams
  • Serve as liaison to brand PR department and agency, local PR agency, and social media agency
  • Develop a local content calendar, oversee asset production, and coordinate paid social (Meta) approach with agency partners via approved platforms
  • Position the cafe as a must-go for tourists and locals using current trends within brand guidelines

Requirements

  • Bachelor’s degree in Marketing, Business, Hospitality, or related field preferred
  • 3+ years of experience in restaurant marketing, retail marketing, live entertainment marketing or cross-functional project support required
  • Candidate with access to photography equipment to support social media creation preferred
  • Understanding of annual operating plan execution and brand storytelling
  • Proficient in Microsoft 365 (Word, Excel, PowerPoint) and familiar with event management platforms
  • Strong communication skills with the ability to collaborate effectively across local and global teams as well as agency partners
  • Demonstrated ability to manage multiple stakeholders and balance competing priorities
  • Exceptional organizational and time-management skills with the ability to manage multiple projects/events simultaneously
  • Outstanding communication skills, ability to think quickly and solve problems in high-pressure situations with attention to detail
  • High energy and strong interpersonal skills, with a passion for entertainment and marketing

Benefits

  • Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits

Salaries

Posted range

$100K/yr – $146K/yr

Taken straight from the job posting.

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Manager, Cafe Marketing Operations

RevOps Report · New York City, NY · On-site