Manager, Brand Marketing

Responsibilities

• Partner with Insights to create and apply consumer and shopper insight activities that inform innovation, renovation, product experience, and in-market execution, leveraging holistic consumer, category, customer, and competitive understanding to guide strategic decisions.
• Partner with Consumer Experience (CX) to connect 3C understanding into executional outputs across product, packaging, claims, naming, and commercialization.
• Provide strategic direction on where the brand and product can stretch through innovation and renovation, ensuring opportunities are grounded in consumer needs, competitive dynamics, and business growth potential.
• Synthesize innovation dynamics and market performance to inform business reviews, forecasting, product improvements, and long-term portfolio strategy.
• Lead 3-year I&R pipeline delivery across front-end innovation (FEI), scoping, concept development, commercialization, and market readiness aligned with defined I&R strategies.
• Own product strategy grounded in 3C understanding, ensuring the innovation pipeline strengthens brand relevance, product superiority, and commercial impact.
• Define requirements for innovation concepts, claims, naming, packaging, and commercialization deliverables that support successful innovation launches, relaunches, and product changes.
• Oversee innovation pipeline performance, forecast assumptions, launch performance learning, and opportunities to optimize, scale, fix, or swap initiatives.
• Lead launch readiness activities, including input for commercial selling materials, launch tools, product-related eContent, customer execution plans, and relaunch/pack/product change materials in partnership with Commercial Development teams.
• Lead renovation initiatives across product, formulation, and packaging changes to strengthen product superiority, design-to-value opportunities, consumer experience, and long-term brand competitiveness.

Requirements

• University Degree (BA/BS) in Marketing or related business field
• MBA referred
• In-depth knowledge of brand building management principles and practices.
• Strong negotiation, agency management, and relationship-building skills.
• Strong research and strategic analysis skills
• Demonstrated ability to lead cross-functional teams, influence stakeholders, and manage agency partners.
• Strong problem-solving and decision-making skills, with the ability to translate ambiguity into clear recommendations and action plans.
• Excellent communication (both verbal and written) and interpersonal skills.
• Strong financial acumen and understanding of calculating risk/return on business decisions.
• Ability to manage multiple priorities, lead projects independently, and deliver results in a fast-paced environment.

Benefits

• Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.
• Incentives and/or benefit packages may vary depending on the position.