Manager, Brand Marketing LA/West - Jordan NA

Responsibilities

• Lead the North America vision and strategy, with an emphasis on LA, for daily marketing activations focused on consumer engagement, membership acquisition, retention and reengagement against defined consumer growth priorities.
• Creation and execution of both seasonal and daily full-funnel, multi-channel marketing plans, and close partnership with brand creative to ensure storytelling is optimized against the distribution plan to drive LTV and maximize engagement.
• A test-and-learn approach will underscore all work, and you will be charged with helping shape consumer cohort learning agendas and measurement plans, to unlock our ability to “read the consumer” daily.

Requirements

• BA/BS Degree, will accept any suitable combination of education and experience, and training
• 5+ years of work experience in digital/online marketing or related field
• Expert understanding of digital marketing strategy and tactics across key channels including digital apps, email, .com experiences, paid media and social
• Proven track record leading and executing cohort-based, multi-channel marketing strategies, ideally for parent/teen targets
• Outstanding leadership skills to influence functional teams and large cross-functional projects
• Excellent written and verbal communication skills, including presentations
• Strong analytical skills and comfort leveraging art and science

Benefits

• We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed.