Responsibilities

• Lead overall marketing communications strategy and integration; utilizing a strategic approach for storytelling and continuity across all customer-facing communications
• Establish and manage the annual integrated marketing communications planning process, ensuring alignment among senior leadership stakeholders and external partners
• Build, manage, and develop a high-performing team responsible for all aspects of marketing communications
• Lead all 3rd party agency and vendor relationships; and provide direction and management of creative content strategy
• Oversee and build out digital marketing strategy: website and social media
• Collaborate with Corporate Communications, Public Relations, and various Global Honda stakeholders to ensure consistent and integrated messaging
• Oversee merchandise strategy and implementation
• Manage overall integration of events; including: messaging, creative execution, Honda integration, and PR coordination with Corporate Communications
• Manage and optimize overall marketing communications budget
• Engage customer facing teams and industry experts to formulate and proactively initiate marketing campaigns and solutions

Requirements

• Bachelor’s degree in communications, marketing, liberal studies, or relevant fields
• MBA or Master’s Degree preferred
• 10+ Years work experience in Marketing and/or Public Relations fields, in-house (preferred) or agency, including 5+ years of experience leading people and cross-functional organizations
• Proven success in strategic brand storytelling through corporate, product, and digital communications
• Proven ability to target and manage global audiences, digital tools, and partner with internal and external stakeholders for consistent execution
• Passion for aviation and building something from the ground up; business aviation experience is a plus
• Domestic and international travel required
• Strong commercial, strategic, and communication acumen to link marketing strategy to company growth
• Proven expertise in targeting and engaging global audiences through cross-cultural and regional marketing and communications
• Skilled communicator adept at collaborating seamlessly across varied internal and external stakeholders

Preferred

• MBA or Master’s Degree preferred
• Business aviation experience is a plus
• Experience in the aviation industry is preferred, and expected to quickly grasp the very light jet and light jet product ecosystems
• Understanding of Japanese language and culture is a plus
• Multiple spoken languages is a plus