Responsibilities

• Strategy & Cross-Functional Leadership: - Partner with US Marketing, DMI, and Brand Engagement to shape the long-term social vision for L’Oréal Paris in alignment with divisional business objectives. - Develop breakthrough strategies to compete and win in the dynamic beauty social landscape. - Identify, test, and scale innovative social opportunities and first-to-market programs (e.g., TikTok Shop, L’Orealistar). - Collaborate seamlessly with cross-functional teams including Media, PR, Digital Marketing, and Customer Marketing.
• Advocacy & Influencer (A&I) - Advocacy & Influencer (A&I)Manage end-to-end influencer campaigns for the lip and eye categories—including casting, contract negotiation, content review, budget management, and creator boosting. - Partner with external influencer agencies to execute impactful activations. - Leverage deep knowledge of social trends to deploy top-tier creators timely and authentically. - Partner with the BAL team and Shopper Marketing experts to craft socially-driven, retailer-specific programs that drive awareness and sales conversion.
• Content & Creative Production - Manage relationships with post-production partners to edit, iterate, and optimize creative assets for paid media. - Storyboard and propose cut-downs of influencer content for Meta, YouTube programmatic, and emerging placements. - Own recommendations for paid content strategy (boosting, content swaps, cut-downs) and ensure alignment with marketing priorities. - Oversee asset tracking documentation and collaborate on content production shoots as needed.
• Paid Media & Analytics - Traffic influencer and branded assets for paid media campaigns. - Analyze paid media reporting to deliver actionable content optimization recommendations.
• Define social KPIs for influencer campaigns, track performance through execution, and author detailed campaign recaps and monthly Share of Voice (SOI) diagnoses.
• Earned Media, PR & Owned Social - Execute event and seeding strategies for the lip category in partnership with production agencies and PR teams to build brand love and advocacy. - Own the organic social strategy for the lip and eye categories, collaborating with cross-category teams and our social agency to manage the editorial calendar and approve assets. - Ensure key product priorities are integrated into PR pitching and social calendars.
• Budget Management - Oversee the social budget for assigned campaigns, ensuring optimal spend, efficiency, and ROI.

Requirements

• 3–5 years of experience in Social Media, Influencer Relations, and Paid Media for a consumer brand (in-house or agency), ideally within the beauty or lifestyle space.
• Deep expertise in the digital and social media landscape.
• Strong analytical skills with the ability to translate data into strategic content recommendations.
• Exceptional cross-functional leadership and matrix-management skills (Brand Engagement, CDMO, Global DMI).
• Resourcefulness, creative out-of-the-box thinking, and the ability to craft compelling copy in the L’Oréal Paris voice.

Preferred

• Experience in photography, editing, or lightweight in-house content creation is a strong plus.

Benefits

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs