Manager, Brand Activation + Operations

Responsibilities

• Translates brand strategy into master briefs, messaging frameworks, and channel-ready toolkits for consistent execution.
• Partners cross-functionally to activate brand strategy across the customer journey.
• Owns development and governance of brand resources: messaging guides, master creative briefs, and brand standards.
• Identifies opportunities to improve brand activation, driving consistency and adoption.
• Partners with Integrated Marketing to analyze creative performance and recommend optimizations.
• Guides the brand review process, ensuring consumer-facing work aligns with brand positioning and guardrails.
• Manages the campaign calendar and milestones, serving as a point of contact between Brand, Creative, and Integrated Marketing.
• Improves operational processes that streamline collaboration, approvals, and execution across teams and agencies.
• Monitors adherence to brand standards and identifies ways to strengthen consistency.
• Stewards the brand's centralized resource library, keeping assets current and accessible.

Requirements

• 5+ years of experience in brand management, brand operations, or a similar cross-functional marketing role.
• Experience supporting internal and external agency relationships: building holistic timelines, budget management, and feedback loops.
• Strong process orientation; comfortable supporting a structured framework (like a Master Brief or brand review process) and helping keep multiple stakeholders aligned to it.
• Ability to help translate high-level brand strategy into practical toolkits and guides that other teams can actually use.
• Excellent cross-functional communication; you'll be a trusted connector between Brand, Creative, Integrated Marketing and Channel teams

Benefits

• A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive
• A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families (For more information on our total rewards please click here )
• Free SimpliSafe system and professional monitoring for your home.
• Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change.