Senior Manager, People Brand Activation & Social Media

Responsibilities

• Own global people brand social media strategy and channel plans, including talent audiences, channel objectives, content mix, platform adaptation, timing, and relevant pathways to career opportunities; partner with Talent Acquisition on audience needs.
• Own the global social media calendar and hands-on daily content creation, scheduling, publishing, and distribution within agreed channel coverage and publishing priorities; escalate competing requests and coverage gaps to People Brand leadership for reprioritization.
• Write and edit social copy, adapt approved visual templates and existing assets, and prepare channel-ready content using approved Be messaging and creative standards; brief and coordinate specialist design or video production within agreed resources and timelines.
• Partner with the global storytelling lead to translate editorial priorities, approved associate stories, and major narratives into platform-specific social content; independently manage routine publishing within established approval guidelines, coordinating with blog and careers-site content without owning those channels.
• Lead execution of Centennial social activation, translating approved narratives and creative direction into channel-specific content, publishing plans, and reusable assets for local activation.
• Coordinate social content and campaign delivery with Talent Acquisition, Global Communications and Public Affairs, Marketing, and brand, property, and regional teams, securing required approvals before publication.

Requirements

• 4-year degree from an accredited university in Marketing, Communications, Journalism, or related major and 7+ years of relevant professional experience in employer brand, recruitment marketing, brand marketing, social media, content marketing, communications, or a related field, with progressively responsible experience delivering audience-focused content and campaigns;
• OR 8+ years of relevant professional experience in employer brand, recruitment marketing, brand marketing, social media, content marketing, communications, or a related field, with progressively responsible experience delivering audience-focused content and campaigns.
• Demonstrated experience in employer branding or recruitment marketing, including translating an employer value proposition into candidate-facing content and campaigns, understanding candidate motivations, and partnering with Talent Acquisition on audience priorities and relevant next actions.
• Proven experience managing global or multi-market social media channels, including hands-on content creation, publishing, community moderation and responses, and reporting.
• Experience building data-based social media strategy at enterprise scale and translating it into daily channel delivery and optimization, and reporting ROI to leadership on a regular basis.
• Exceptional writing and editing skills, with range across voice and channel.
• Hands-on ability to adapt approved visual templates and existing assets for social channels, apply brand standards, and write clear production briefs for specialist design and video support.
• Experience delivering social campaigns from brief to publication, coordinating available creative support, and using social analytics to improve content, channel performance, and candidate engagement.
• Ability to influence cross-functional stakeholders in a matrixed organization.

Preferred

• Preferred: 5+ years of dedicated employer brand and/or recruitment marketing experience
• Hospitality or multi-brand experience.
• Experience with social listening and publishing tools, such as Sprinklr.
• Experience creating and delivering training.
• Experience editing short-form video for social channels.

Benefits

• All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
• Washington Applicants Only : Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.