Brand Activation Manager

Responsibilities

• Build and maintain relationships with existing and prospective accounts, identifying opportunities to increase distribution, visibility, and consumer engagement.
• Develop account plans that reflect each partner’s business needs for Acqua Panna, Maison Perrier, Essentia, and San Pellegrino priorities.
• Engage owners, managers, and other decision-makers through account visits, product education, sampling, and tailored programming. Maintain consistent follow-up and work with sales partners to translate relationships into lasting business opportunities.
• Identify, develop, and execute local events, partnerships, and sampling opportunities that connect Acqua Panna, Maison Perrier, Essentia, and San Pellegrino with relevant audiences.
• Bring the brand to life through experiences that support trial, awareness, and account growth. Manage activation logistics, product needs, vendors, and brand materials, ensuring execution aligns with brand standards and approved budgets.
• Cultivate influencer programming
• Collaborate with sales teams and distributor partners to connect field marketing activity with commercial opportunities.
• Support account introductions, product availability, and follow-through on new business leads. Share market insights and account feedback to help identify distribution gaps and prioritize opportunities.
• Coordinate with internal and external partners to ensure activations support broader market objectives.
• Maintain accurate records of account activity, activation plans, sampling, expenses, and results using designated systems. Provide timely updates on progress against KPIs, upcoming opportunities, and market developments.

Requirements

• 3+ years Experience in field marketing, brand activation, beverage sales, hospitality, or a related area, along with a strong understanding of the Houston and Dallas market.
• You bring excellent communication and relationship-building skills, sound judgment, and the ability to manage multiple priorities independently. You are organized, proactive, and comfortable being accountable for both execution and results.
• This is a field-focused role in the Houston Metro area, regular local travel, and flexibility to attend evening and weekend events with a focus on Houston and Dallas metros
• Location & Work Requirements: Candidates must reside in the Houston metropolitan area, where the majority of our events, partnerships, and hospitality activations take place. Familiarity with the Dallas market and the ability to travel there as needed are also required. While this is a remote position with no traditional office setting, the role requires regular in-person participation at events, activations, partner locations, and other business-related engagements. This is not an exclusively work-from-home position.

Benefits

• Competitive Salary – Competitive compensation aligned with experience and industry standards 80,000-82,000.00 annually
• Performance Bonus – 10% annual bonus based on base salary, paid semi-annually.
• Paid Time Off – 10 vacation days, 3 personal days, and 12 paid holidays annually.
• Medical Insurance – 100% employer-paid medical coverage.
• Dental & Vision Insurance – Additional coverage options available.
• Life Insurance – 100% employer-paid life insurance coverage.
• Wellness & Telehealth – 100% employer-paid wellness and telehealth program.
• 401(k) Retirement Plan – Employer matching contributions of up to 4%.
• Monthly Allowances – Transportation, technology, and hospitality allowances.
• Employee Recognition Program – Recognition and rewards platform with access to gift cards, and other perks.