Responsibilities

• Manage and govern the activation process for the media Agency of Record, performing rigorous validation of platform-level targeting and setup to ensure strategic alignment
• Work with the agency to identify campaign performance risks and opportunities for optimization
• Translate execution signals into campaign optimization and improvements
• Identify and drive improvements in campaign governance and activation workflows
• Facilitate collaboration between internal teams and processes and agency execution
• Manage the detailed tracking of media spend, working closely with Finance and the agency to ensure accurate invoicing and budget pacing against the master activation plan
• Validate campaign setup across all platforms to ensure correct audience segments, creative tags, and landing page URLs are live and functioning per the brief
• Assist the Senior Manager by consolidating and validating raw performance data from the agency before synthesis and strategic analysis
• Ensure measurement and reporting consistency across campaigns and regions
• Validate data inputs and insights supporting optimization and reporting

Requirements

• 8 years in paid media planning and execution (agency or client-side); B2B or Tech experience a plus
• Demonstrated experience in the quality oversight and validation of complex campaign activations, ensuring high-fidelity execution against strategic standards
• Experience in digital and offline channels with an emphasis on addressable media and ABM tools and platforms
• Familiarity with campaign set up, ad operations, tracking, and analytics platforms
• Proven ability to manage budgets, pacing and reconciliation
• Expertise in validating data and performance reporting to glean insights
• Strong organizational and communication skills; able to manage multiple priorities