Manager, AI Search & Digital Authority

Responsibilities

• Lead our organic and AI search strategy. Develop and execute a roadmap to improve visibility and attract qualified customers across our brands. This includes traditional Google search, Google AI Overviews, ChatGPT, Gemini, Perplexity, Copilot, and other emerging platforms.
• Get hands-on with SEO and website optimization. Improve website content, page titles, metadata, headings, FAQs, internal linking, and service and location pages. Conduct technical audits and partner with developers to address indexing, site structure, crawlability, structured data, and website performance.
• Help us understand and win in AI search. Monitor how our brands and competitors appear in AI-generated recommendations. Identify opportunities to improve brand mentions, citations, and accuracy, and test new approaches to help our businesses become more visible and trusted across AI platforms.
• Strengthen local search across our brands. Improve our presence across the markets and communities we serve. Manage and optimize Google Business Profiles, local directories, business listings, and other platforms to ensure customers can easily find accurate information about our services and locations.
• Build digital authority and trust. Develop strategies to strengthen our online reputation through relevant content, third-party mentions, backlinks, citations, and digital PR. Partner with Operations and Customer Experience to support review generation and improve how our brands are represented online.
• Connect marketing activity to business results. Identify opportunities to improve high-intent content around our services, treatment processes, pricing, guarantees, and local expertise. Monitor competitors, evaluate performance, and build reporting that connects search visibility to qualified leads, customer acquisition, and revenue.
• Work across the iWOW organization. Collaborate with Marketing, Sales, Operations, and external agency partners to share insights, prioritize opportunities, and create consistent, scalable approaches that support our individual brands and overall business objectives.

Requirements

• 5+ years of professional experience, including at least 3 years in SEO, organic search, digital marketing, content strategy, or a related field.
• Strong hands-on experience with technical SEO and local search optimization.
• Experience with Google Search Console, GA4, Google Business Profile, and SEO tools such as Semrush, Ahrefs, BrightLocal, or Moz.
• Working knowledge of structured data/schema, website architecture, CMS platforms, and basic HTML.
• A strong understanding of content optimization, search intent, and what motivates customers to take action.
• The ability to interpret data, identify opportunities, and turn insights into practical recommendations.
• Strong project management and communication skills, with the ability to work across multiple teams and priorities.
• A genuine interest in emerging technology and how AI is changing the way customers discover and evaluate businesses.
• Ability to commute to our Parsippany, NJ office approximately 2–3 days per week as part of our hybrid work schedule.

Preferred

• Experience with GEO, AEO, generative AI, or AI-powered search.
• Experience supporting multi-location businesses, particularly in home services, pest management, retail, hospitality, healthcare, or franchising.

Benefits

• Competitive base salary
• Comprehensive benefit package: a variety of options including medical plans, dental, vision, pet insurance, legal assistance, identity theft protection, critical illness, hospital indemnity, short-term disability, long-term disability, and additional life insurance for self/children/spouse.
• Company paid life & AD&D insurance
• Paid Time Off (Holiday/Vacation/Sick)
• 401K with Company match
• Employee Stock Purchase Plan (ESPP) with discount
• Employee discounts, tuition reimbursement, continued education, and dependent scholarship awards.
• Opportunities for growth, development, and advancement through an actual growth plan
• Awards and recognition