Responsibilities

• Oversee ongoing trafficking support for campaigns (taxonomy creation, traffic sheet, clickthrough updates, creative assignments and swaps, new tag production, QA, apply backend event tags, etc.)
• Ensure correct and on-time execution of digital trafficking, tagging, and QA workflow across multiple teams/campaigns
• Troubleshoot issues from site tagging and CAPI signals with support from Associate and Sr. Associate
• Maintain clear day-to-day communication with internal leads on status and timeline items
• Develop working knowledge in new digital marketing / MarTech technologies relevant to client account and share with internal stakeholders
• Contribute to other technology and operations projects as assigned by Director

Requirements

• 4-5 years of industry knowledge and experience in an ad server (i.e. Campaign Manager 360, Innovid, or another major ad server)
• Advanced level understanding of the digital ad trafficking process, floodlight tag creation/implementation/QA, and general troubleshooting best practices
• Good understanding of ad verification (i.e. viewability, brand safety, fraudulent traffic) and IAB/MRC standards/guidelines
• Working experience in tag management systems (GTM, Tealium, etc) and tag debugging tools (Tag Assistant, Ghostery, etc)
• Intensive/extensive experience with tracking events/parameters in social media pixels
• Good interpretation of digital/CTV publishers’ display/video specs for 3rd party pixel and transcoding edits.
• Working knowledge of cross domain tracking and reporting for CTV media
• Ability to digest vast amount of platform-related technical information and communicate with external web dev stakeholders
• Excellent organization and time management skills with a demonstrated ability to handle multiple projects and deadlines.
• Established ability with using Excel, Word, and PowerPoint and/or other similar presentation tools.

Preferred

• Entertainment/Studio experience desirable and recommended for optimal on-the-job training and performances