Responsibilities

• Plan, manage, and execute campaigns, including but not limited to account setup, strategy development, organization, and management while ensuring that recommendations and decisions are consistent with client objectives.
• Help suppliers [advertisers] reach their performance goals quickly and stay active/healthy.
• Monitor performance of Sponsored Products and drive one-to-many activities to improve performance for optimal ROI and suppliers [advertiser] satisfaction.
• Strong communication skills with the ability to clearly articulate information that influences data-driven business decisions.
• Identifies domain, brand, category, and campaign trends to provide analysis to support incremental asks from our suppliers to grow and stabilize investment.
• Reach and exceed KPIs established in partnership with suppliers; retain advertisers/revenue and reduce churn.
• Responsible for owning the key metrics focused towards driving exponential growth of search.
• Presents performance results in a clear, easy-to-understand manner.
• Uses Tableau and other internal dashboards to analyze opportunities, identify patterns and implement proactive solutions including improvements across WMC Search Platform UI, tools, and processes.
• Proactively identifies growth opportunities for suppliers [advertisers] search investments and proposes solutions to improve ROI.