Loyalty Program Specialist

Responsibilities

• Develop, implement and process operational deliverables for end-to-end targeted and personalized loyalty campaigns and promotions, points based earn-and-burn offers, and customer spend threshold challenges
• Partner with Marketing teammates in the development of effective, relevant audience targeted messaging to enable promotional effectiveness
• Manage customer audience ingestion and QC for accurate customer segmentation prior to campaign launches
• Design and execute structured A/B tests to optimize offer performance, redemption rates, and customer engagement
• Monitor active promotions and resolve technical issues in coordination with internal teams and external platform partners
• Maintain campaign calendars and timelines to ensure alignment with marketing communications and promotional planning activities
• Identify operational efficiencies to streamline campaign workflows and establish execution standards and best practices
• Recommend program enhancements, new loyalty mechanics, and personalization strategies to drive growth and retention
• Collaborate internally and with vendor business partners to track, analyze, and report on key program metrics (including incremental sales, basket lift, trip frequency, and churn rate) to model customer behavior and translate the data into actionable insights
• Perform other duties and assignments as needed to support business priorities, loyalty program execution, and operational requirements

Requirements

• Bachelor’s degree in Business, Marketing, Data Analytics, Statistics, Economics or a related field preferred; equivalent, relevant experience may be considered in lieu of education
• Experience in loyalty marketing and customer relationship management (CRM) executing personalized, segmented marketing campaigns using large customer datasets and audience management processes highly preferred
• Detail-oriented with excellent project management, organizational, and time management skills to handle multiple campaigns simultaneously
• Demonstrated experience with customer analytics, A/B testing, incrementality testing, and evaluating complex campaign performance data
• Strong analytical skills with the ability to interpret customer behavior and promotional performance data
• Strong communication skills and ability to collaborate cross-functionally
• Hands-on experience with Eagle Eye, Birdzi, or similar retail loyalty and personalization platforms preferred
• Familiarity with Power BI or other business intelligence tools preferred