Responsibilities

• Loyalty & Customer Growth
• Manage the ongoing development, execution, and optimization of Gelson’s Rewards/Loyalty program, including enrollment, activation, engagement, retention, and member-value initiatives.
• Develop strategies to increase Rewards membership, active-member participation, purchase frequency, customer spend, and overall customer value.
• Identify opportunities to strengthen the relationship between loyalty engagement and customer behavior.
• Develop customer acquisition strategies designed to attract new customers and convert them into engaged and loyal customers.
• Develop retention and re-engagement strategies designed to reduce customer attrition and increase repeat purchasing.
• Monitor customer lifecycle performance and identify opportunities to improve customer progression from acquisition through long-term loyalty.
• Support initiatives designed to increase customer lifetime value and measurable loyalty contribution.
• CRM & Lifecycle Marketing
• Develop and execute customer lifecycle marketing strategies across email, digital media, e-commerce, loyalty, and other customer communication channels.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or a related field preferred.
• Equivalent combination of education and relevant professional experience may be considered.
• Approximately 4–7 years of progressive experience in loyalty, CRM, lifecycle marketing, digital marketing, e-commerce, customer growth, or a related discipline.
• Experience managing customer loyalty or membership programs preferred.
• Experience developing and executing customer segmentation, personalization, lifecycle marketing, and customer engagement strategies.
• Experience managing digital campaigns and evaluating digital marketing performance.
• Experience working with external agencies, technology platforms, or marketing partners.
• Retail, grocery, consumer, e-commerce, or membership-program experience preferred.
• Strong understanding of the customer lifecycle and the relationship between customer engagement, loyalty, and business growth.
• Knowledge of loyalty program strategy, CRM, customer segmentation, personalization, lifecycle marketing, and digital marketing.