Own CRM and loyalty program ownership across segmentation, rewards, and on-site personalization to drive retention and lifetime value, with cross‑functional collaboration and budget discipline.

• CRM Strategy & Execution: Set the roadmap and execute multi‑channel campaigns using data to boost engagement and growth.
• Loyalty Program Design & Management: Build and optimize mechanics, tiers, and incentives to lift retention and LTV.
• Loyalty Marketing Calendar & Personalization: Plan member campaigns and collaborate with creative to deliver coordinated experiences.
• Rewards Catalog & Points Liability: Oversee catalog viability and forecast points liability with finance for budget control.
• Reporting & Segmentation: Create insights on trends and segments to inform optimizations and leadership updates.
• Site Personalization: Implement loyalty-based experiences on site in collaboration with merchandising and web teams.
• Customer Segmentation & Targeting: Build behavior- and purchase-based segments for tailored loyalty campaigns.