Local Store Marketing Manager

Syracuse, NY (On-site)

$55K/yr – $65K/yrMid LevelFull time

Posted 12 days ago

Job Summary

Own end-to-end Local Store Marketing and catering sales initiatives for every assigned franchise, driving community partnerships, event activations, and 20-30% catering revenue growth within 12 months.

  • Lead LSM plans and weekly field activity across franchise locations
  • Build catering opportunities and partnerships with schools, businesses, and community groups
  • Track leads, follow up within 24 hours, and monitor monthly sales growth

Job Description

Responsibilities

  • Execute LSM plans for each assigned franchise location on a rotating weekly schedule
  • Distribute catering menus, promotional flyers, and discount offers to targeted businesses, schools, and community organizations within each store's trade area
  • Conduct regular blitzes — targeted outreach campaigns to high-potential businesses and organizations within a 3-5 mile radius of each location
  • Set up and staff JRECK promotional tables at community events, farmers markets, sporting events, and local festivals
  • Coordinate with franchisees on in-store promotional displays and point-of-sale materials
  • Identify and pursue catering opportunities within each store's trade area — corporate offices, schools, healthcare facilities, government offices, sports teams, and event venues
  • Build and maintain a catering prospect database for each assigned location
  • Conduct in-person catering presentations and tastings with key decision makers
  • Follow up on all catering leads within 24 hours
  • Track catering sales growth by location monthly

Requirements

  • Demonstrated ability to build relationships quickly and authentically
  • Self-starter who thrives working independently in the field without daily supervision
  • Strong verbal communication and presentation skills — comfortable walking into businesses cold and making a compelling pitch
  • Valid driver's license and reliable personal vehicle — this role requires significant daily travel (mileage reimbursed at IRS standard rate)
  • Proficiency in basic reporting and CRM tools
  • Genuine enthusiasm for the JRECK Subs brand and community involvement

Preferred

  • Experience in QSR, food service, or franchise marketing
  • Existing relationships with schools, businesses, or community organizations in Central New York
  • Experience with catering sales or B2B sales
  • Familiarity with local store marketing (LSM) programs in a franchise environment
  • Background in community outreach, nonprofit fundraising, or event coordination

Benefits

  • Health Insurance: Medical
  • 401K eligible after 1 year of service
  • Paid Time Off: 2 weeks PTO + paid holidays
JRECK Subs logo

JRECK Subs

3.7 Glassdoor

Interested in being a part of revitalizing a historic brand? JRECK Subs was born in 1967 when five teachers from Carthage Central High School in New York started selling submarine sandwiches out of an old, converted school bus. Their names were Jerry Haley, Robert Martin, Ellis Martin, Charles Lehman, and Keith Waltz. If you take the first letter of each of their names and put them together, you get the word "JRECK." Since then, JRECK sub shops have opened across New York, serving fresh, made-to-order subs to loyal customers.JRECK Subs has been undergoing a brand refresh since 2022 and is now expanding and inviting franchisees to become part of our journey. JRECK Subs is committed to making a real impact in every neighborhood we serve. As a franchisee, you'll not only bring our delicious subs to new markets but also contribute to local communities. With a proven track record of success and a strong brand presence, joining JRECK Subs Team means putting your customers, employees, and communities first.Our Mission: To create an entrepreneurial environment where employees and partners can thrive both personally and professionally by working hard and supporting one another.Our Goal: To achieve the highest level of customer and franchisee satisfaction in the QSR industry. Parent company: Fresh Start Franchising, Inc.

Founded in 1967
Syracuse, New York, USA
80 employees
1% recommend to a friend

Salaries

Posted range

$55K/yr – $65K/yr

Taken straight from the job posting.

See all JRECK Subs salaries

Marketing Team

Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
10.6K
Traffic Source Mix
Search
26.8%
Direct
49.1%
Referral
6%
Social
16.6%
Paid
1.3%

Headcount Trend

Current headcount: ~80

Recent News

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Local Store Marketing Manager

JRECK Subs · Syracuse, NY · On-site