Director, Marketing – Expert Engagement & Regional Marketing

Responsibilities

• Collaborate with extended teams on scientific leader identification, mapping, tiering, and tactical planning — including tracking interactions and gathering actionable insights — in close collaboration with medical, advocacy, and clinical teams
• Build and maintain a robust network of U.S. regional experts, developing profiles to engage them according to their skills, experience, and preferences, while facilitating connections across the enterprise
• Design, plan, and execute commercial Advisory Boards and Expert Advisory Programs, managing end-to-end logistics, agenda design, faculty selection, and insight synthesis
• Translate advisory board outputs into actionable insights for internal stakeholders including Medical Affairs, Commercial, Market Access, and Clinical teams
• Lead the design, execution, and dissemination of unbranded awareness initiatives to elevate Insmed's role in the disease area, in partnership with scientific leaders and in coordination with corporate communications, advocacy, and medical affairs
• Identify unmet educational needs within the HCP community and lead programs that include peer-to-peer education opportunities and presentations at major congresses to drive Insmed's thought leadership footprint
• Represent the commercial team at regional congresses, coordinate engagements with regional experts to gather insights, and proactively identify emerging thought leaders
• Develop and lead commercial engagement plans with regional experts, driving awareness of Insmed's role in the community and identifying partnership opportunities in a compliant manner
• Partner with Medical Affairs and Advocacy to align engagement plans and ensure consistent messaging across teams
• Contribute to building and mentoring a strong marketing team environment, modeling a culture of compliance, accountability, and execution excellence

Requirements

• You have a minimum Bachelor's degree (MBA or advanced degree preferred) along with 8–10+ years of experience in pharmaceutical/biotech commercial roles, including 5+ years in U.S. regional marketing, sales, and HCP/expert engagement, or a combination of education, training, and experience.
• You are or you have:
• Demonstrated U.S. product launch experience
• Experience in pulmonary, respiratory, cardiopulmonary, rare disease, or specialty markets
• Strong strategic thinking with the ability to translate global strategy into U.S. execution
• Proven ability to develop and implement expert engagement and marketing strategies delivering measurable commercial results
• Experience leading cross-functional initiatives in complex, matrixed environments
• Strong analytical skills and comfort using data to inform decision-making
• Experience navigating promotional review and regulatory processes
• Strong executive presence with exceptional communication skills

Benefits

• Comprehensive medical, dental, and vision coverage and mental health support, annual wellbeing reimbursement, and access to our Employee Assistance Program (EAP)
• Generous paid time off policies, fertility and family-forming benefits, caregiver support, and flexible work schedules with purposeful in-person collaboration
• 401(k) plan with a competitive company match, annual equity awards, and participation in our Employee Stock Purchase Plan (ESPP), and company-paid life and disability insurance
• Company Learning Institute providing access to LinkedIn Learning, skill building workshops, leadership programs, mentorship connections, and networking opportunities
• Employee resource groups, service and recognition programs, and meaningful opportunities to connect, volunteer, and give back