Lead a creator-driven media platform across YouTube, live streams, and short-form content to build an organic audience and scale a must-watch brand.

• Architect the full content strategy across YouTube (long-form + clips), Live streaming (Twitch/Kick/YouTube Live) and Short-form (IG, TikTok, Shorts) as well as XDefine formats, series, and content systems that are repeatable and scalable
• The Content: Shape content that stops the scroll immediately, holds attention and drives subscribers—not just views. Translate real-world experience, such as building businesses or life on the water, into compelling narratives., clean food and performance, and exposing broken systems
• Drive organic audience growth from early-stage to scale. Build an audience that consistently returns.
• Work directly with Justin and Travis on, content direction, filming structure (studio, field, live). Build the team: define workflows, set production standards and align videographers, editors, and distribution
• You understand—deeply—how platforms actually grow: YouTube: retention, thumbnails, titles, pacing Live (Twitch/Kick): engagement, community, real-time content Short-form: hooks, velocity, shareability X strategy and planning